It is not enough to publish high quality and helpful content and hope people will find it automatically. Businesses and marketers need to understand the importance of having a high performing SEO system. To ensure that your content reaches its target, you need more than clicking the publish button. Even though SEO’s ins and outs can be an overwhelming journey, this post will shine the light on basics that can get you started.
Why Does SEO Matter?
It is vital to understand how SEO can boost organic traffic. When a site is successful with SEO, it will enjoy the following:
- High visibility of the website translates to better website traffic.
- Ability to rank on SERP (Search Engine Result Page) like Google
- Makes your website more relevant with people willing to engage it
There are millions of people doing an internet search every minute. A handful of these people only care about the first page of Google. The implication is glaring – targets will not find a webpage down the search result.
This makes it essential to find credible ways to make your content available to users quickly. Even if you understand SEO and apply it, it is vital to keep up with Google’s ever-changing updates. With Google getting intelligent every day, it is crucial to keep up to ensure continual relevancy for you to boost organic traffic. Here are five tested steps that can help:
SEO services are essential to increasing the visibility of a website in search engines. A good SEO strategy includes on-page and off-page optimization, which improve the site’s authority and position in the search results. A quality SEO strategy also incorporates technical improvements, such as adding relevant keywords to the site. These strategies are vital for a website’s success. If done correctly, Houston SEO services can help a business achieve its goals. Here are some things to consider when hiring an SEO company.
Improve User Experience
When someone makes a query on any search engine, the aim is to get such a user the best results. If a web page provides valuable information, does not take time to load, is friendlier, there is a huge chance it will attract users. Google believes that when a visitor spends time on a webpage, they probably found something useful to keep them engaged. As a result, user engagement is one of the critical factors determining which web page gets pushed up in SERP.
As a website owner, one needs to seek ways to improve user experience continually. A few suggestions are:
- Make the content easy to read by producing helpful content, keeping paragraphs shorts, using subheadings and bullet points. One also needs to include images optimized for the web. There are the best content title generators that can help produce catchy titles.
- Employ the inverted pyramid writing style: In other words, let the most valuable info appear at the top; early in your post since readers will likely glance through. This way, you supply vital information immediately when they land.
- Boost Website Speed: Several people get annoyed with the sluggish website. According to research, 53% of users will leave if a page does not load within 3 seconds. Simple things you can do to increase loading speed are reducing image size, support cache, keep codes minimum, allow compression, etc.
- Add Schema Markup: Schema markup is one of the greatest evolutions in SEO. Through it, Google is able to understand your content better and showcases it as rich results. This helps you get more visibility in the SERPs. You can create it easily by leveraging a schema markup tool and add it to your website and it’s different landing pages, blogs, event pages, etc.
2. Use Multiple Keywords
It is essential to be current with the latest trend and think like your target audience to boost organic traffic. In other words, the ability to deduce what they will be searching for is vital. This is incredibly relevant to the success of your business. Google’s keyword suggestion is a terrific idea. Enter a keyword related to your business on Google and observe the various recommendations and endings Google presents.
However, it is vital to be smart with the use of keywords. Gone are the days when keyword stuffing fools Google. Keep keywords natural and minimal when writing content, or you risk a penalty from Google. Besides, make the keywords appear strategically throughout the article, for instance:
- In the first paragraph, ideally, the first or second sentence.
- In the content title
- At least one or two subheadings in the content
3. Make Your Content Long
Another way to boost organic traffic is to concentrate on long-form content. A study from backlinko revealed that extensive content accommodates more backlinks, which translates to increased traffic. However, this is not a license to write 2500+ words for every post. It is a waste of resources and is not relevant to every post. In your effort to boost traffic, make sure to facilitate user experience as well. Some people are good with a couple of sentences, while others might require a comprehensive answer.
Someone looking for “beekeeping tips,” for instance, might need a comprehensive guide. Similarly, someone with the keyword: “what do bees eat” might not need a long post. The idea is to use common sense to structure the post since there is no formula to estimate this.
For people who feel that the posts around or above 2000 words are compulsory, here are simple ways to go about it while still providing helpful content
- Target series of search queries in your post. However, make the post easy to scan such that someone in need of specific information will easily find it.
- Expanding already existing content is a good idea as well. All you need to do is add fresh content and updates.
4. Make Your Website Mobile-friendly
A lot of people access the website from mobile devices. This means the site must be responsive on a mobile page as well. A web owner needs to ensure that the page is friendly on various mobile devices. It is not enough to rely on the fact that Google passed your page as mobile responsible. Your page should be easy to scan through on mobile as well. There should not be blocks of tests. Ecommerce pages need to be incredibly responsive as a lot of users make purchases from their smartphones.
Besides, Google has announced that it will prioritize mobile pages to crawl the site. The implication of this is that the page’s mobile version will be crawled first before the desktop version.
5. Focus on Getting Quality Backlinks
With more links pointing to your website, the ranking will be easy. Make it a habit to create quality backlinks every day as a web owner. It is one of the surest ways of ranking higher on Google. Google considers backlinks as having credible information. It means people find your website helpful enough to share with others. Link building tools are essential to follow as having valuable websites link to your website, are recommendations Google looks for to ascertain your credibility. A better way you can get backlinks is using niche edits services.
With many relevant and high-quality links going back to your website, Google determines your domain authority. The more links you have, the higher your domain authority, which increases your chance of boosting organic traffic. To build more links from quality sites in lesser time, join a slack community for link building.
Additional Resource: Here are a few more proven digital marketing tips to Win in search, social, & email in 2021.
Conclusion
SEO technique to boost ranking is challenging work. However, consider your input as an investment for the greater good. As long as you do not cut corners and try to outsmart Google, boosting organic traffic will come easy without getting you in Google’s black book.If you do not have SEO knowledge, you can always check out these best SEO courses to level up your game.
