Promoting yourself on the web is one of the most influential and cost-effective ways to acquire clients. Thus, you need a portfolio website.
But other than having a website, it is also imperative that you know a thing or two about Search Engine Optimization. Otherwise, your portfolio website will not rank for the right keywords.
As such, you have nothing that can attract your target clients.
That said, here are five practical ways you can drive traffic to your portfolio website:
1. Up Your SEO Game
Although there are plenty of free blogging platforms out there, you need to pay an annual fee. That way, you can have your domain name, making your website search engine friendly.
According to Voy Media Marketing Agency NYC, you should keep your domain keyword-rich yet short and sweet.
It should also be free from numbers and characters as much as possible.
When including keywords, your incorporate search terms that match your content’s theme. Doing so helps you avoid Google penalties. This is quite easy to implement no matter your niche. If you’re a food blogger, you can create a template or produce a detailed meal plan guide for your blog audience. Both new and existing readers will love you, and this can bring you consistent traffic since you’re targeting evergreen topics.
Where you’re hosting your blog is also vital. There are three primary options- a subfolder, subdomain, and separate domain.
Although all of these come with benefits, the first two are a lot more common and can provide you with better SEO results.
2. Put Your Byline Out There
It would help if you placed your byline, along with a link to your portfolio, out to the world so that it will gain qualified eyeballs.
As a freelancer with an online portfolio, you’ve likely worked for a lot of clients. Maybe you’re an expert in social media marketing, you’re good at web design, or your jam is creating blog content.
Whatever you do, it’s highly likely that you have something to say about a particular topic, or say this to whoever will hire you. Thus, you should ensure that they have a link to their profile nearby, either a bio blurb or an actual link placed on the content they wrote.
If what you’re saying resonates with your target audience, those leads will eventually come- no doubt about it.
If you’re a physician, a Doctor, or you provide medical or dental services (for example medicalalertbuyersguide.org), then providing a byline helps you establish credibility, especially in this age of E.A.T., which Google takes seriously.
3. Produce a well-composed Email
It doesn’t matter how many push notifications or social media posts you curate. The need for checking emails is stronger than ever.
Do you know that we waste approximately 2.5 hours a day checking emails?
Thus, incorporating your portfolio content in a well-composed email can do wonders. More so if that email is meant to target your potential clients.
Here are some tips:
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Use a catchy subject line: Look for a hook. What will capture your audience’s attention, causing them to check with what you’re doing? The best email subject lines can stir curiosity and emotion. After all, an email introduces a unique twist to a more traditional approach. I bet you will want to use AI tools for generation content ideas too, but to ensure at the end of. the day that looks natural, use a proper AI Detector test for your own safety.
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Intuitive design: People these days just scan, and they only read if they need to. The goal here is for people to click through your online portfolio. So, make sure that you use compelling photos, an enticing case study, and a strong reason why they need to see what you’re up to.
4. Make Your Portfolio Stand Out
With many portfolio websites out there, all vying for attention, how do you make sure you stand out? The secret is to make your website resonating and user-friendly.
Use your portfolio to showcase your best works. Let your website visitor know the unique story behind it and the results you achieved for a past client.
After all, a potential client would want to know whether you can help them and how.
You should also check how others are doing their portfolio and think of how you’ll stand out from the rest of the pack. The more unique your online portfolio is, the more likely it will grab other people’s attention.
5. Promote on Different Channels
Instagram can be an excellent platform to promote yourself and your services, along with Twitter and Facebook. Usually, these platforms don’t take up a lot of your time to manage.
They can also be great tools in gaining free promotion to your audience with just a couple of updates, with new pictures and projects every now and then.
Sometimes, all it takes is one picture update for you to land a big client. This course depends on how you use social media for marketing yourself and depending on the type of service you’re offering.
But many people in various industries have experienced success with social media.
Final Say
By following the tips that we have mentioned above, you can develop a search engine-friendly portfolio website. As a result, you can attract and acquire your potential clients.
Thus, take your time developing a user-friendly and informative website that can showcase your skills and expertise. And then ensure that it will rank for the right keywords.
That way, you can get the online exposure you deserve while establishing your brand and reputation on the world wide web. Good luck!
