When you design a website to showcase your portfolio as a model, photographer, interior designer, or graphic designer, your ultimate goal is to sell products. Well, there’s a ready market for your offerings out there, but competition is also high. So, to stand out from the crowd and increase sales, You can also opt for linking Google Analytics to CRM for deeper insights into the behavioral interactions of your leads and build solid digital marketing strategies.
Best Digital Marketing Strategies To Increase Sales
Here are practical some marketing strategy you should start using to drive more sales:
1. Go Where Your Customers Hang Out
Your brand’s presence goes way past your service website or e-commerce store. Besides ensuring your website shows in search engine results, you need to be where your audience is. In other words, pick the right social media site for your business.
Why social media? Well, because 57.6% (more than half) of the world uses social media.
Here are proven social media marketing tricks to get you started on increasing sales:
- Identify the social platforms your prospects prefer. Facebook and Instagram work well for consumer products that customers may search for.
So, if you’re selling artwork, such as drawings, paintings, or stock photos, use these platforms.
Source: Sprout Social
- Consider how your offerings may integrate with each social media site. Do you sell visually-appealing products, such as kids’ crafts, collages, drawings, or makeup items? If so, Instagram Shopfront may be the right platform to help you acquire new customers and get product clicks.
In the same breath, Pinterest is effective for discovering inspirations. Users may pin your painting or drawing to their favorite boards and return to purchase it.
- Update the social media feed regularly. Consistent posting will help you build a loyal audience that always looks forward to your posts. Over time, users may share the post with friends or buy from you.
2. Go Mobile and Go Local
In recent years, the emphasis on local and mobile content has dominated the digital marketing landscape. Over 50% of global internet users do use mobile devices.
So, optimizing your website for mobile is a plus. Consider using Pixpa to create websites and web pages that are mobile-ready and fully responsive. In case you are using WordPress, you can use Gutenberg or Elementor.
Local SEO is crucial because more customers now use their mobile devices to search for various businesses.
Most people end up visiting a nearby local business following a local search. That said if you’d like to increase sales to your physical or online store, pay attention to local content.
Expressly, incorporate keywords like ‘best’, ‘city name’, ‘where to buy’, ‘sale’, and ‘near me’ in your Google My Business posts and WordPress content.
A Google report shows that the popularity of the search term ‘best’ has been increasing for over 15 years while ‘cheap’ has declined over the same period.
Source: Think with Google
Besides, mobile searches for ‘near me’ and ‘sale’ have increased year over year (between 2017 and 2019) by +250%. Examples include ‘makeup artist near me’ or ‘wedding photographer near me.’
3. Incorporate Commercial Intent Keywords in Your Content
Keywords with high commercial intent are invitations from your prospects. They beg you to start tempting them with your products or services.
In simple terms, they are saying, “We have money in our hands and want your wares right now.”
So, what are some examples of commercial intent keywords to use?
Well, there are two major categories of these keywords:
‘Buy Now’ Keywords
These keywords show that the prospect is ready to purchase something right now. They are only searching for an offer that suits their needs.
The ‘Buy Now’ keywords include terms, such as:
- Buy
- Deal(s)
- Discount(s)
- Free shipping
‘Product’ Keywords
While ‘product’ keywords usually convert highly, prospects might be a little hesitant to buy immediately compared to those using the ‘Buy Now’ phrase.
The ‘product keywords’ include terms, such as:
- Specific products, such as portraits
- Branded searches (example: a brand name + photography or brand name + graphic design)
- Product categories (like drawings, paintings, hair extensions, and more).
- Best
- Affordable
- Cheapest
- Review
- Comparison
- Top
Use your preferred keyword research tool like Google Trends API that will help you find commercial intent keywords in your niche with the highest search volume and low competition. Next, integrate the keywords naturally on your design or photography blog, and on product or service pages.
And as you use commercial intent keywords, remember to focus on long-tail keywords, as they have the highest search volume and high possibility of conversion as illustrated below:
Source: Mediavine
4. Use Segmentation in Your Email Marketing Campaigns
Email marketing is one of those digital marketing strategies with the highest ROI. Specifically, for every dollar spent on email, the ROI is $36.
Despite this effectiveness, 89% of marketers are still sending one email to all contacts in their database. And that’s a mistake. Non-segmentation often results in people deleting emails, marking them as spam email, or unsubscribing from the list.
The solution?
Segment your email lists based on various metrics, including:
- Age
- Gender
- Location
- Interest
- Occupation
- Shopping history
- Spending habits
Here’s a summary of the significant email segmentation categories to follow:
Source: Emailmonday
According to a 2017 Mailchimp study, segmented email campaigns result in a 100.95% higher click-through rate and 14.31% higher open rate than non-segmented ones.
If you personalize the email and send your audience the right offers, sales can also increase. Plus, you’ll have an upper hand over the 89% of marketers who don’t segment their email lists.
5. Provide Insane Value
Here’s a big secret: People visit your website or check out your posts on social media for two primary reasons: To find a solution to a problem and to be informed about something.
So, if you’d like to get their trust, offer them incredible value.
One of the best ways to deliver value is publishing useful organic content.
Here are helpful tips for creating content that attracts people’s trust instantly:
- Publish what the audience wants – Instead of focusing on self-serving content, research keywords users search and write content around it. Aptly put, create content that resonates with the users’ wants, needs, and pain points. Whether you’re creating an about page or a blog post, apply this concept.
- Create how-to guides and FAQs – How-to guides teach users how to do something. On the other hand, FAQs address their most significant pain points. These two types of content can quickly cultivate positive rapport and trust with your audience.
- Focus on evergreen, not annuals– Trendy content may be newsworthy today but completely irrelevant a few weeks later. So, avoid time-based content and focus on evergreen topics instead. Sure, other bloggers may have covered most of these topics already. Add an exceptional viewpoint or provide more depth than what’s out there to stand out.
- Go above and beyond your competition – While content is great, offering your audience something of great value can be greater. For example, if you use an online course platform to build an online course that explains your insights into a topic that your audience is passionate about, it’s likely that this could result to a surge in traffic as people share what you’ve created.
Once you write awesome content that delivers value, people will trust and ultimately buy your offerings. Providing values is also an effective way to enhance customer retention.
Final Word
Using digital marketing strategies to increase sales is about implementing the necessary action. But a strategy won’t be effective if you don’t track it continuously. Use tools like Google Analytics to track the efficacy of each approach.
An increase in sales depends on a strategy’s success. If the metrics don’t show the expected results, you may change the approach.
