As a small business, you most likely already have a website. However, have you stopped to wonder whether your website is helping grow your business? Ideally, your website should act as one of the most critical marketing assets for your business, but if it has an outdated design that has a cluttered layout, is not user-friendly, incompatible with web browsers or lacks functional features, it can lead to poor conversion and loss of business. It’s why you should assess your website design every few months to ascertain whether you should tweak or redesign it.
Let’s look at some signs that suggest it’s time to redesign your website!
Here are five signs you need to redesign and update your website:
You Are Facing Difficulty When Making Small Changes
Today, you have access to a vast array of tools you can use to design a website. They have comprehensive documentation, drag and drop features, and user-friendly content management systems to help businesses build a highly functional and user-friendly website with little to no coding expertise.
With that said, if you find making small changes to your website, such as updating images, announcements, or event texts, rather challenging, perhaps you should consider redesigning your website with the help of a reputed web design agency. As your brand grows, you will need to adapt to changes quickly, and you cannot have your old website become a roadblock on your route to getting new information through to prospective and established customers.
Your Website Is Generating Fewer Conversions
If you’re facing an increased bounce rate and your website generates fewer conversions, then it’s time to reassess its design. Moreover, if your website is not ranking well on search engines, you could be missing out on consistent leads and conversions. Your website’s SEO needs to be on point. Otherwise, you will not be able to generate the traffic needed for more conversions.
Moreover, you can also work on improving your existing website to increase your conversions. It all boils down to having a comprehensive SEO strategy and designing your website in a way to generate more conversions, i.e., using appropriate CTAs, giving clear instructions, creating proper conversion channels, and more.
You will also need to conduct a thorough SEO audit and analysis, assess your conversion strategy, and study visitor data to determine the exact steps you need to take to improve your business’s visibility and conversions. Assessing your current conversion funnel, optimising the layouts of your critical pages, and refreshing the sales copy will also help you boost your conversions.
Your Website Is Not Responsive or Mobile-Friendly
According to Statista, in November 2021, around 47.27% of website views came from a mobile device, equal to the number of views from desktops and laptops. Today, people use their mobiles to look up a website, make a purchase, learn more about a service, browse a website, send inquiries, and more.
It is why you need to focus on creating a mobile-friendly website. If your existing website is not responsive on mobile devices, you will lose out on the traffic from people who use mobile devices to access websites. You need to create a website that loads quickly, has a responsive screen, and is designed to support mobile and desktop use.
Your Core Web Vitals Are Failing & Website Is Loading Slowly
Google is considering a new set of metrics called “Core Web Vitals” that measures factors related to user experience, such as page loading speed, interactivity, and stability. Your core web vitals include your website’s performance, responsiveness, and visual stability. These are three distinct metrics Google uses to score a user’s experience loading a website. You need to ensure all three vitals function optimally to ensure a positive user experience and maintain or increase your ranking on search engine pages.
Moreover, visitors will bounce and visit your competitors if your website loads slowly. According to Unbounce, 46% of web visitors say that they hate waiting for web pages to load when browsing on their mobile devices. Moreover, up to 75% of users don’t return to a web page if it takes more than 4 seconds to load. Today, websites are designed to load quickly and deliver information conveniently. Work with an experienced web design company to increase your website speed and make your website more user-friendly.
Your Website Does Not Offer a Memorable User Experience
If you want your website to drive your engagement through the roof, you will need to ensure it offers a memorable user experience. However, if your existing website fails on this front, you can get in touch with a web design company. A reputable website design service can help you create an impressive and optimally functional website design that will receive a steady flow of monthly visitors who engage with your content and don’t feel the need to go elsewhere.
This way, you can reduce your bounce rate and ensure user retention and repeat customers. It’s all about creating a website that facilitates the user and enables them to have a memorable experience with your brand.
Moreover, if you want to provide your users with a memorable customer experience, ensure your website is not too cluttered or overly complicated. It should have a clear outline of your services, products, company information, and more. Create a sitemap to ensure your website users can easily access all the information on your website.
Don’t clutter the fold atop your homepage, either. It should have neat categories for the significant information on your website. You can also use a search bar to help your users look for specific services and products. Lastly, focus on creating a website that does not confuse customers or bombard them with too much information. Don’t try to oversell yourself. Instead, let the customer navigate your website at their own pace.
In the end, get feedback on your website’s design from your friends, family members, colleagues, and strangers to ensure your website is user-friendly. Work with a reliable web design company to ensure your layout and features are memorable and easy to use.
