Content creation is not simply limited to popular streaming platforms like Netflix, Disney, and Amazon.
The video streaming market is simply one aspect of content creation. For instance, websites utilize content creation as well when it comes to web copy that tells a web page visitor what a business or organization does. Another aspect of content creation is providing imagery, infographics related to the industry in question, and more.
COVID-19 has changed the way content is produced and presented in numerous ways. The CDC itself is holding all businesses and production houses to strict COVID-19 guidelines in order to commence operations. Below, we go over a few ways that the pandemic has affected the content creation process, not to mention what creators have done in order to strategically pivot in these uncertain times.
1.) Reduced Production Scope
Many content creators and production houses are having to observe and enforce CDC guidelines in order to successfully produce content. Wearing masks is a must for all employees working on productions of any sort. Staff and crew are required to be tested for Coronavirus, in many cases workers are having to be swabbed each day of production. These processes end up costing productions more money, not to mention lengthening the duration of productions, which content creators have responded to by limiting the scope of their productions.
2.) Video Conferencing
Most content creation companies, entertainment organizations, and marketing companies have utilized video conferencing technology in order to limit the spread of COVID-19. Meetings are now being conducted virtually instead of in meeting rooms. Creative brainstorming sessions are even being conducted online as well.
3.) Social Media Patterns
COVID-19 has also impacted the way that people use social media, not to mention social media patterns. Even though productions and content creation during the early days of the pandemic came to a grinding halt, this does not mean that demand has gone down at all. Since people are now spending far more time at home — either during quarantine or as a way to limit personal exposure — people are using social media outlets and at-home streaming services perhaps now more than ever.
4.) Quality Standards
Due to the fact that production has come to a standstill and companies and organizations are lacking resources and looking to save money, some content creation gurus are saying that quality of content has taken a dip as a result. Effective project management is a necessity during these uncertain times, and since many companies are no longer meeting up in person to make sure everything is running smoothly, communication is more important than ever for successful content creation and production.
5.) Working with Less
Content creation specialists are getting more creative when it comes to incorporating content into websites, marketing materials, not to mention larger productions like films and television shows.
Many organizations are utilizing stock footage in order to complete projects, or, at the very least creating content that uses less personnel, especially models, actors, and crew. Many productions are limiting the scope of production to one location.
The automotive industry, for example, might create content that shows consumers through a virtual showroom rather than trying to get individuals to walk around and look at automobiles of interest in person. The real estate industry has turned to showing properties virtually as well.
As people and businesses continue to adapt to these new circumstances forced upon the world by times of pandemic, many are wondering whether or not industries will ever get back to some semblance of normal activity. However, content creation will continue to adapt, no matter what the future holds.
