When we hear the word ‘portfolio’ our mind immediately conjures up a stack of images with a small biography attached to it. However, a modern portfolio is more than that.
In addition to showcasing a photographer’s work, in some ways, it’s a means of marketing their work and makes a lot of other non-creative work easier. A few add-ons to a conventional portfolio website can take it up a few notches and turn it into a productivity machine. We have listed below six things that allow a photographer to make the most out of their portfolio.
So let’s look at the six things that make a photographer’s complete portfolio.
Proofing adds collaboration functionality to a portfolio website. It allows photographers to share their work with clients and seek their feedback on the shared work. If you ever found yourself leafing through multiple feedbacks, or straining while looking up for a client approved photograph, or had trouble transferring ‘large size’ photographs to your clients, the addition of proofing to your portfolio website would eliminate these problems to a large extent.
The usability of proofing lies in the fact that it’s a common interface for photographers and their clients. Firstly, it saves photographers from dreaded long email threads that get confusing over time and makes communication between the two rather easier. Secondly, proofing allows sharing of photographs that can be easily downloaded.
And thirdly, more importantly, you can control who views or downloads your pictures.
If you want to see proofing in action do it right here.
2. E-commerce /online store
Online stores might not be the need of every photographer, but if you want to sell your photographs an online store would be an add on to flourish your work. Generally, photographers create their online store and their portfolio separately that adds more work to their daily routine, thereby making their schedule hectic. Well, as long as it increases sales photographers do not mind it. 🙂
Still coming up with a solution to this problem won’t hurt. So here’s a good alternative– combine portfolio and your online store. Apart from saving you from the trouble of having to manage two different dashboards, a common platform for portfolio and the store would be relatively economical.
Many photographers are self-taught, and blogs contribute to a large extent to their learning. These blogs are more often than not published by experienced photographers. Not just that, blogging adds an immense SEO value to a website that helps you be discovered and make an influence.
For instance, wedding photographers like Amy & Jordan have a dedicated blog to amateur wedding photographers where they share everything from upcoming workshops to videos on ‘how to become a good wedding photographer’ and ‘tips on wedding photography’.
Similarly, Tigz Rice, a popular UK-based boudoir photographer routinely shares ‘tips on how to become a good boudoir photographer’ and regularly shares her photography experiences with her readers.
Another one our list is Shruti Singla, an India -based fashion designer and a passionate blogger, who shares her candid shoot experiences and fashion knowledge with her followers on her fashion blog ‘Inmyclothes’.
4. Comment Section
Comments from readers on a blog are a sign that your thoughts resonate with them. This is a good a place to build your relationship with other photographers by responding to their comments.There are two ways you can add a comment section to your blog– by integrating Disqus or Facebook comments.
Your choice of comment platform should depend on your target audience. For example, you can integrate Facebook comments if you are targeting (via blogs) amateur photographers looking for photography courses. You can integrate Disqus if you are an active member of various online photography communities where you can learn from other photographers and seek feedback on your work from others in the communities.
5. Integrated social media network
Social media networks such as Dribble, Behance, Instagram, are extensive communities for creative professionals and regularly posting your work helps to be recognized. But you don’t have to manually post your work on each network. Integrating your social media network with your portfolio will allow you to post your work directly on all of them at a click of a button.
A calendar in your portfolio keep things organized for you, especially when you are trying to market your work. A clear sight of things to do in a day or week helps to focus and get things done without any delays. You can keep a record of client meetings, your shoot schedule, delivery of photographs ( albums) and other things that are helpful in running your photography business smoothly.
A calendar becomes even more important when you’re looking after your business on your own and with too much on your plate, it’s easy to miss important things to do. So add a calendar to your portfolio website to keep things organized for yourself and be more productive.
We deem above six things critical to run a photography business smoothly. If you have something that can work equally well, do share with them us in the comments below.