Digital marketing is an essential part of being both a business and an individual creator in 2020. It’s a quick, cost-effective method for boosting your following, which ultimately drives sales.
However, establishing an internet presence may be intimidating for some. Even those who have studied digital marketing in an academic setting find themselves struggling to keep up with the online landscape’s ever-changing nature.
Be Personable and Consistent
Above all else, posting consistently is key to success in digital marketing. Maintaining a feed of fresh content ensures you’re constantly interacting with your followers and reaching out to potential leads through hashtags, geotagging, and so forth.
Recent statistics show people prefer the following brands that “feel more human.” Whether you’re a solo creator or a large corporation, people crave a relatable experience from the individuals and companies they patronize.
There are multiple ways to make your content more personable. If you’re a solo creator, you could give your followers a behind the scenes look at how your crafts are made along with an art studio tour or creating art galleries and opening them to the public.
If you’re a corporation, you may designate the social media marketing duties to a small team and choose one or two people to host a web-series. This could be a series of DIY tutorials or tips for other artists that cover topics like how to find your art style.
Take Advantage of TikTok Trends
TikTok isn’t just for teens. According to CNBC news, the simple, short-form video-sharing app has garnered over two billion downloads and sustains 50 million daily active users in the United States alone.
TikTok is “what’s hot.” But staying relevant on TikTok also boils down to consistency and participating in various trends. And no, these trends aren’t exclusive to the infamous dance videos that made the famous popular in the first place.
Within the art community, there are always new “audios” popping up. These audios typically encourage users to show off their creations, try a new craft, draw something wild, or add an incredibly trendy song to their videos.
Doing this also adds your content to the feed of videos that have themselves used the same audio, which boosts your chances of being seen by new users on TikTok.
Start a Blog and YouTube Channel
You can engage with your target demographic through longer-form content by launching a blog and YouTube channel.
This is a free and phenomenal trend that benefits both you and your followers. Blogs and YouTube channels allow you to inspire others with unique ideas and crafting tips while simultaneously building an audience and promoting your shop.
It’s also a way for you to show off how to use various products from your shop. As others see you making beautiful creations with your products, they’ll purchase your goods to give it a try themselves.
Furthermore, starting a blog allows you to implement search engine optimization (SEO). This is the process of optimizing your content through keywords, meta-tags, and geotags to boost your position in search engine results.
93 percent of online experiences begin with a search, and 75 percent of users don’t look beyond past the first page of results. Thus, the closer your content is to the front page of search results, the more you’re able to expand your online reach.
Plus, if you start both a blog and a YouTube channel, you can cross-market both profiles by embedding content from your YouTube channel in your blog posts and sharing a link to your posts within the description of your videos!
Always write on the trendy topics. Let’s say if today is Photography day then write something related to it. To know more about photography day: Click here
Establish a My Business Profile on Google
Listing your business profile on Google makes it easy for users to find where your store is located, call your shop, and visit your website. If you plan to run a large store then make sure you list down all your support numbers in your listing, moreover, it is best to use a single phone number for inbound customer support calls. This also adds your location to Google Maps, lets customers review your arts & crafts shop, and publicly displays photos of your products. Or you can always seek help from inbound call center solutions, if you don’t have an in-house team that can take care of that.
As a result, this boosts your local SEO, which increases the likelihood that individuals in your area will visit in-stores. By making your website quick and accessible through Google Searches and Google Maps, you can also increase your online sales.
The best part? Just like blogging, starting a YouTube channel, or creating TikToks, establishing a My Business Profile on Google is free.
Seamlessly Grab Attention with Instagram Ads
Advertising through Instagram seamlessly expands your reach by displaying your content in users’ feeds and between the stories they’re watching. This allows you to show off new, seasonal crafting kits or entice customers with a flash sale.
There are multiple ad formats available on Instagram, such as:
- Story ads: These appear between the Instagram stories users are viewing by the creators they follow
- Photo ads: These appear as a single photo in users’ feeds
- Video ads: These appear as a single video in users’ feeds
- Carousel ads: These appear as a set of photos and/or videos users can swipe through within their feeds
- Collection ads: These appear as a set of photos and/or videos of your products that users can browse through and purchase within their feeds
- Explore ads: These appear as photos and/or videos on the “explore” page of trending content on Instagram
Instagram ads are easy to manage. Additionally, they serve as a valuable tool for learning more about the real behaviors and demographics of your target audience.
Advertise on Facebook
One trend that has remained invaluable to arts & crafts shops over the years is the power of advertising on Facebook.
The platform, which hosts over 2.7 billion active monthly users, allows you to set objectives, select your audience, designate an advertising budget, and select from six different ad formats. These formats are similar to those provided by Instagram and they’re just as effective!
In Conclusion
Digital marketing is a requirement for any business in 2020, large or small. While most online advertising options are free, it takes a bit of elbow grease, quick-wit, and adaptability to keep up with the trends.
However, digital marketing provides you with an exponential opportunity to expand your reach and drive sales, both globally and locally. It also has a snowball effect: once you’ve established your online presence, it only continues to grow from there.
