Use IGTV to drive Instagram Traffic to Your Fashion Website

Like most of the fashion brands do today, you can also use IGTV or Instagram TV to promote your fashion brand and product. However, you will need to be consistent and creative in your approach to stand out from the millions of users out there already.

Most people are a bit apprehensive about Instagram and wonder whether or not it is suitable for luxury brands to use it as a platform for promoting their products. Well, to your satisfaction, the Instagram Stories will prove to be the most effective tool to reach out to millions of fashion lovers out there.

IGTV, which is integrated into the main app, comes with useful features that will take your promotion and marketing campaign to a new level. These are:

It allows users to post ephemeral content
These are live for 24 hours only thereby creating an urgency
It can reach to millions of users instantly.

These features of IGTV will provide you with the desired results. Therefore, there is no doubt that you should set up your IGTV channel immediately to showcase your creativity through an hour-long video. This will create a better impact and impression as compared to those 15-second long Stories posts.

Ways to use it

You must use IGTV most professionally, and if you are not sure about it, you can take the help of professional. If you want to make a big difference for your fashion startup, you must first know what is so special about IGTV.

It is a long-form vertical video
It can be a scripted video
It can be an in-the-moment video

You can create your content using your smartphone and upload it instantly.

Now, when you create your IGTV content, make sure that you follow the best practices. These include:

High quality
Consistency and relevance
Use of natural lighting and
Make it thoughtful and purposeful.

While shooting your video, make it a point not to share videos from other platforms on IGTV. To ensure the quality, you must:

Have a proper plan
Design the best intro and ending
Follow a story arc and most importantly
Add a call-to-action.

To increase the discoverability, you can shoot videos of your products being made or used in fashion shows. This will help you to introduce your brand and product in a much better way to the new audiences. You can also use videos of how it is made, the men behind it, a style guide, and its use in life.

Consider your target audience

Whatever you create and post on Instagram, it should be done, keeping your target audience in mind. This will ensure that you use IGTV most successfully as the other fashion brands and get more traffic to your site. Knowing your audience is significant because it will help you to:

Know what to create
Understand their needs
Experiment with different types of content.

When your content is just right for the audience, there will be a lower chance of them tuning out within 30 seconds. They will see the full hour-long video as it will be most appealing to them.

Also make sure that:

You consider your entire marketing campaign and produce videos accordingly. You will get more views, and, in turn, more traffic to your fashion site.
You cross-promote it so that you establish a better connection with your target audience and relate to them.
Touch their emotional side or pain points to get more traction by linking your posts with other social media channels, which will also help you to gain more viewership and raise awareness.

Lastly, and perhaps more importantly, you should consider using Instagram analytics to find out how your videos are working on IGTV. This will enable you to create more consistent videos, even shorter ones, to grow your viewership.

Tap new possibilities

IGTV will allow you to make the best of the new possibilities that it offers, especially for the fashion brands. The best part of IGTV is that users can view it within the app. This means that you will not have to direct your followers to YouTube if you want them to see your long-form videos.

IGTV is the best platform for fashion brands to communicate with users. The video will start playing instantly, much unlike YouTube, where the users need to search for the particular video they want to see.
IGTV also has different channels, and you can create your own either on the web or within the app to start it.

With more than a billion users, you do not have to worry about the reach-out and level of engagement on Instagram. Just share fantastic content, and you will reap the benefits.

Follow the newest strategies

If you want to take your brand promotion and marketing strategy to the next higher level, you should follow the latest trends. You may follow a few of the best fashion brands on Instagram to get some clue about it and choose one according to your suitability and to cut through the competition. The latest trends include:

Incorporating innovative and creative photoshoot styles to avoid making it repetitive or drab
Introducing exciting and appealing grid themes that are most relevant to your fashion brand ensuring continuity
Running contests and competitions to tap new markets and audiences and collect their email addresses to grow your list and
Personalizing your content to ensure higher engagement and entertainment.

The most crucial factor is to humanizing your fashion brand, which is the smartest move to drive more traffic to your site.

IGTV ideas to stick with

To wrap it up, here are a few specific IGTV content ideas followed by major fashion brands that you should stick to as well:

Keep it fun and simple
Use raw UGCs
Include educational and how-to IGTV videos
Follow a low-key style
Include relevant videos
Not make things look like an aggressive marketing technique and
Create a community using Story highlights.

In short, you should delve deep with your IGTV content so that you convey the mission and identity of your brand to the viewers.