Are you wondering if email marketing is still worth your time in 2023?
If you do any work online, it is tempting to spend more time on social media platforms with so many people on Facebook, Instagram, and Twitter.
But you may want to think twice before putting all your eggs in one basket.
The data shows that the overall engagement on social media is quite low at less than 1% while the email open rate surpasses 20% on average.
Moreover, email marketing allows you to contact your prospects and customers repeatedly at no additional cost.
This means business owners can save a significant amount of money since follow-ups are essentially free.
The recent coronavirus pandemic has shown us that there is no secure job during a crisis and highlighted the importance of online presence for business owners and freelancers.
Your email list is an online asset that nobody can take away from you.
With that said, let’s explore what you can do to build your email list and different ways to generate income using email marketing.
How to Build an Email List
Before you utilize email marketing for your business, you first need to build a list of email subscribers.
In the following section, we will look at some of the most effective ways to build your email list.
Landing Page
Generally speaking, you want to direct people to your landing page if your goal is to build an email list.
Whether you are using paid traffic or engaging your audience on social media platforms, you will want to link your audience to a landing page where they can give you their email address in exchange for a freebie you offer.
For example, you may offer an in-depth guide for beginner photographers on your landing page.
If your free offer is appealing enough, people will happily give you their email address in exchange.
Pop-ups
An effective way to build an email list is to create popup on your website.
When a visitor lands on your website, you can display an email sign-up form in the middle of their screen that promises to offer something of value in exchange for their emails.
Pop-ups can certainly annoy people if they don’t offer any value.
But most people are happy to see a pop-up if it relates to their interest.
For instance, most of us wouldn’t mind seeing a pop-up that offers a 5% discount in exchange for our email if we plan to buy something from the website.
So the key to making pop-ups work is to ensure you are giving away something worthwhile for your website visitors.
Let’s now discuss how you can gain your audience’s trust once they sign up for your email list.
Send Value-filled Emails to Your Prospects
As mentioned earlier, one significant advantage of email marketing is that it allows you to keep in touch with your audience at no additional cost.
The more you communicate with your list, the more they will remember you.
If you have been continuously keeping in touch with your list over emails, it is only natural for them to want to work with you when they need your expertise.
But you must not bombard your subscribers with emails that have no substance.
Such emails will only feel like spam, and your list will soon ignore your attempt to communicate with them.
Instead, you want to send emails that provide value to your subscribers.
Below is an example of an email that provides value to an audience that’s interested in an SEO niche.
The same idea applies if you are sending an email to an audience in a photography niche.
For example, you can write an email about how to shoot great photos outdoors.
The more you send valuable emails, the more you will establish yourself as a credible authority in your email subscriber’s mind.
You may worry that you may potentially annoy your subscribers by sending too many emails.
It’s true that you don’t want to bombard your subscribers with three emails a day, but you should primarily ask yourself if your email is genuinely useful for your subscribers.
Let’s now talk about different ways you can monetize your email list.
Email Marketing to Sell Your Info Product
Among internet marketers, it is no secret that selling an information product is one of the best ways to monetize an email list.
So what is an info product?
Simply put, the info product business is about selling your knowledge to your audience.
If you have a blog or a channel related to photography, your audience likely wants to learn more about improving their photography skills.
And if you believe you possess the knowledge to help your audience improve their photography skills, you can turn that knowledge into an online course format.
Your success will largely depend on the quality of your product and your ability to market your product.
Affiliate Marketing
Affiliate marketing is expected to reach $8.2 billion in spending by 2022.
In other words, there’s plenty of opportunity for everyone.
With more than 81% of brands using affiliate programs to promote their business, you shouldn’t have any problem finding a product that fits your audience’s needs.
For instance, If your audience consists of people interested in photography, they would want to know about the best photography equipment.
In which case, you can send an email recommending the best photography equipment. You can then attach an affiliate link in your email that directs your subscribers to where they can purchase your recommended product.
Conclusion
During these uncertain times, it’s more important than ever for you to own an online asset, and your email list is exactly that.
Your email list is a digital asset that can take your business to the next level if nurtured and cared for.
With different ways to monetize your email list, such as affiliate marketing and selling your info product, you now have an opportunity to rapidly grow your business using email marketing.
