In today’s market conditions, it is a matter of survival to be different from competitors and to become a recognizable brand. Nowadays, it is important for all business representatives, including startups and private entrepreneurs. Branding usually starts with the development of a logo. Logaster initiated research and studied how small businesses create a logo, how much they are ready to spend on it, and what results they expect.
Logaster representatives conducted a survey among 1200 respondents: small business representatives, who live in Ukraine and the CIS countries, Western Europe, North America, Brazil, and other countries. Entrepreneurs answered questions related to branding methods, cost, time, and other aspects of identity development.
