Every business is looking for ways to expand its online presence to reach diverse users and grow. And there are a plethora of platforms available to implement marketing strategies. But knowing what kind of tactic will give success is essential in digital marketing.
One of the converting methods in digital marketing is email marketing. Email marketing can act as a communication medium between you and your users. It allows you to build a relationship with your customers, past customers, and leads, eventually skyrocketing sales and business development. With an intact strategy, you can achieve impossible returns from email marketing.
To perfect your email marketing strategies, try to execute your ideas through email marketing software to gain higher outcomes. This software consists of unique features like audience segmentation, email automation, personalization, etc. But If your mailing list has email addresses that are spam traps, role-based or simply invalid & disposables, your email deliverability will suffer. And that will impact your email marketing ROI as well. With the help of email verification tools, you can clean your email list beforehand. With the help of these features, the implementation of your ideas will work smart
This article will review both popular and developing email marketing software and its benefits. Continue reading to select the right tool for your business.
Mailchimp
Mailchimp is one of the reputed email marketing software which provides multiple features to support business growth. It is preferred because it is flexible for established companies and feasible for the new business entering email marketing. I’ve listed some of the prominent features of Mailchimp that make it a great email marketing tool.
- Mailchimp has an easy drag-and-drop email builder to customize the templates according to user needs and an attractive array of pre-designed professional templates.
- Conduct quick A/B testing quickly through Mailchimp.
- Provides detailed reports for email open rates, click-through rates, unsubscribe rates, etc.
- Easy audience segmentation.
- You can create auto-responding email campaigns to re-engage users and set up delivery times to deliver the mails according to different time zones.
- MailChimp’s Content Studio manages image and video assets for massive email campaigns.
Besides these features, it also supports integration with multiple platforms. Mailchimp mobile application is also available for creating email campaigns on the go.
This tool is preferable because the free plan includes 2,000 contacts, and you can send up to 10,000 emails. The paid version of Mailchimp starts from $9.99 per month.
Active Campaign
ActiveCampaign is a popular tool known for its automation features. It is an affordable tool suitable for different kinds of businesses. It provides numerous basic features like personalization, segmentation, building newsletters, etc., for email marketing under a single roof. Some of the prominent features of Active Campaign are listed below for your reference.
- Hundreds of prebuilt automation are available to automate your campaigns. These automation features help in simplifying customer interaction.
- It consists of geo-tracking and multi-user editing features.
- Customer support is swift and friendly.
- 850+ integrations with other platforms are available.
- You can get Sales automation(CRM) for a limited period, while an upgrade to a paid plan gives full access.
- It provides data migration and execution services between multiple platforms.
Apart from the above features, one of the most significant advantages is the paid plan is customizable.
Active Campaign’s basic paid plans start at $15 per month, including up to 500 contacts. An annual subscription with 100,000 contacts is available at $405.
SendX
SendX is one of the most versatile email marketing platforms that will enable you to send an email marketing campaign, build your email list, and automate an advanced email sequence. You can easily design, schedule, and track unlimited email campaigns that will generate a sales increase in your marketing funnel.
- Segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters.
- There are nearly 50 email templates inside SendX which can be used for various use cases like the holiday season, newsletter, product launch, promotions, eCommerce, online courses, etc.
- Find one of the biggest email template collections from across the web with over 1500+ templates.
- A customer will be able to reach subscribers through drip campaigns packed with triggered emails, web forms, mobile-optimized emails, autoresponder emails, customer surveys, etc.
- You can broadcast email campaigns, and receive detailed reports on valuable campaign performance insights like clicks, opens, and more.
- With SendX, you can add, filter, and organize your subscribers, with all of your interest groups being separated by tags.
- The tool supports 1000+ third party app integrations
SendX provides unlimited email sends, powerful automation tools, and great email deliverability. Starts with 14 days free trial. Pricing starts at $ 7.49/month.
Aritic
Aritic PinPoint is a unified marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, and website tracking features with marketing assets management.
Aritic PinPoint integrates with CMS, like WordPress, and Drupal, has bi-directional native CRM integration with Salesforce, SugarCRM, Dynamic CRM, Zoho CRM, and social media platform integration with, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram.
Aritic PinPoint is perfect for a marketing team to get going from day one. It is user-friendly and is easy to understand in seconds.
Try this simple yet powerful tool for all your marketing needs. In case you have any suggestions, PinPoint has a separate ‘feedback’ section wherein you can post your feedback details. PinPoint is very serious about its users and hence makes it a point to improve every minute.
ConvertKit
ConvertKit is an excellent email software for conducting professional email campaigns to funnel more leads to expand your brand. A clean and simple email marketing software, this tool is best suitable for professional bloggers and creators. Let’s discuss some of the attractive features available in ConvertKit.
- This tool does not have highly comprehensive templates, workflows, and email builders.
- ConvertKit supports users in building simple emails with HTML code and plain text, increasing engagement.
- Advance email list segmentation is available through the tag-based customer segmentation process, which supports personalization.
- It supports 70+ third-party integrations to develop its efficiency.
- Using email automation in ConvertKit, targeted email marketing can be achieved.
- It helps sell digital products and subscriptions to a wide range of users.
- This tool is easy to access from mobile in the web browser.
In addition to these features, ConvertKit also provides a vast knowledge base and educational articles to users for learning more pieces of information in the marketing niche. The basic annual plan starts with $9/month, which includes 300 contacts.
EasySendy
EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.
It will permit you to send personalized content and messages to fascinate audience behaviors.
Optimize the Image Text Ratio to approximately 40:60′ & send emails to the audience’s email list.
It will allow you to send upto 2000+ free-of-cost emails using the SMTP process.
You can easily see your subscribers’ activities by using Easysendy pro features and tools.
It will help you drive promotional email marketing campaigns, which will boost your customer’s conversation. It enables your subscribers by using web popup forms.
Make your message more user-friendly by alerting them, which will help to engage your audience more frequently.
Increase your sales with Easysendy email marketing solutions across all industries; Easysendy can help businesses extend their reach, boost conversion rates, create a bond with their audience, and increase sales.
EasySendy’s free plan involves up to 2,000 connections. As a result, its platform is most effortless to get used to, with drag-and-drop features that enable you to stylize your emails.
Campaign Monitor
Campaign Monitor provides multiple useful features to attract users. Its simple interaction experience is the crucial aspect of its development. It helps build a robust, engaged audience for your brand to grow your brand awareness. Let’s see more features provided by this tool.
- The main attractive feature of this tool is responsive email templates which can be built using a drag and drop email builder.
- Email list segmentation can be customized using different filters, which can be constructed in this tool.
- Data Segmentation is possible in this tool which supports easy segmentation of contacts and personalization.
- This tool also allows you to attach videos from Youtube and Vimeo to make your campaign more appealing.
- Another best part of this tool is email automation, which helps set conditions based upon users’ behavior and past encounters. Using this virtual journey editor sequences the mail sent to subscribers.
- 250+ third-party integrations are available in this tool.
For good user experience, customer support in Campaign Monitor is available only through email. The mobile browser view of this tool is not satisfying compared to desktop use. The basic plan starts from $9 per month, including 500 contacts and the capability of 2500 emails.
GoZen Growth
GoZen Growth is a relatively new email marketing software with its own array of unique features that make it stand out from its competitors. It helps users create goal-based email marketing campaigns with comparatively high success rates. Engaging user experience is the most significant advantage of this tool. Here are some distinctive features of GoZen Growth.
- Import contacts in three ways, connecting with API key, CSV, and adding the subscribers manually.
- Organize your contacts systematically with sorting and filtering features, supporting personalization.
- 400+ customizable industry-specific email templates are available to simplify your work creating email templates from scratch.
- Email drag and drop builder helps customize templates according to the user’s desire.
- You can create new sign-up forms or use prebuilt layouts to build our email list.
- Teamwork with your colleagues is possible through the Teams feature.
- Get a clarified report of multiple metrics in email marketing to perfect your campaign.
GoZen Growth is the most affordable email marketing tool on the list. As an up-and-coming email marketing software, its free plan includes unlimited contacts with 11000 mails per month. The basic paid plan starts from $9 per month. You can get more details about GetResponse vs Free Mailchimp alternatives for your non profits organisational email marketing.
I hope you can find the right tool for your business based upon your goal, strategy, and audience to enhance your email marketing through this article.
