In the past few years, marketing on Instagram has evolved to the next level. With its unique scrolling style and growing popularity among the netizens, it has created a greater platform for online marketing in today’s world. By simplifying creating a business profile on Instagram you can drive huge amounts of traffic to your website and maintain your business online presence effectively. Many business sectors including interior designing have witnessed prosperity and growth in their marketing campaigns with help of various marketing algorithms setups offered by Instagram.
Besides being a top online marketing platform, Instagram has also become a source of inspiration for most aspiring interior designers. With the help of effective Instagram marketing tips, you can create wonders and leave an everlasting impression on your clients across the world through online platforms. Here in this article, we have mentioned some prominent and vital marketing tips that will help you explore the most beneficial aspects of Instagram marketing and achieve all your desired outcomes in the coming future.
Why is it important to promote your business on Instagram?
Instagram holds the 6th position in the world’s most viewed website (2021). Therefore promoting your business on Instagram can be one of the best marketing decisions for most aspiring interior designers in today’s market. Instagram, similar to interior designers, requires creativity in their industry to succeed and achieve all the desired business goals. Hence it pays utmost importance and attention to businesses having creativity as their niche in the market. It also allows artists and entrepreneurs to showcase their full potential and range of creativity on a single online platform. It provides meaning to your business and marketing tactics in the digital world. Moreover, the Instagram website can operate on all types of devices. This way you can handle your business profile requirements at any time and anywhere.
Furthermore, Instagram is constantly updating its features. It has evolved from just a picture-sharing platform and introduced swipe-up and Instagram bio. With this advancement, Instagram influencers with a significant fan following are now starting their personal blog and online stores and promoting them on their Instagram.
And that’s not it. There is also potential to convert those Instagram followers into email subscribers and nurture them for conversions via email marketing. Proving that if you have something valuable to deliver, your audience will move around with you.
Hence it becomes more important than ever to follow and implement efficient Instagram marketing tips to improve your interior designer brand presence.
12 marketing tips to level up your Interior Designer brand presence on Instagram
Now let us explore some of the effective and efficient Instagram marketing tips for interior designers that you can use on a daily basis.
1. Have a clear strategy
There are various things that you can do on Instagram, therefore it is easy for any new or aspiring entrepreneur to lose their way on the website. You must ensure to start with a clear-cut marketing strategy and plan to explore most opportunities on this platform. Unwanted and unnecessary social media interactions can create negative impacts on your business. You can use the help of a marketing strategy template to outline marketing goals and strategies.
2. Identify your target audience
Instagram is known for having a wide range of audiences who have their own preferences and needs. Each user explores section is designed by Instagram. You must ensure to understand and identify your target audience’s needs and preferences. Try to involve your followers in various activities, keep tabs on each of your posts on Instagram, and interact with your followers.
3. Create image-centric content
Your content plays an imperative part in your social media journey. It can help you drive the most traffic to your website and convert your potential customers into permanent and loyal ones. Make sure to make your content as informative and attractive as you can, so that your potential customers pause when scrolling through your feed. Here are some graphic design tips for creating engaging visual content.
4. Watch your following
Make sure not to follow back any user blindly on Instagram in order to avoid fake and scam users on the online platforms. Your following should comprise of your clients, influencers that inspire you, and leading brands. It is also important to note that interacting with the right set of users can increase the visibility of your profile. A good way to interact with accounts that align with your interest is by following and liking their content. Doing that will encourage them to check out your business page. More often than not, many of them might even drop some likes on your posts. In the end, you’ll get plenty of Instagram likes – which is important for ranking on IG – and also enjoy greater recognition in your industry.
5. Use relevant hashtags
Not all hashtags can bring effective results to your business profile on Instagram. Hashtags are one of the most important Instagram marketing tips on the list. However, you should make sure to use only relevant hashtags that get maximum exposure and visibility on Instagram. Your marketing agency can help you detect such hashtags and improve your online presence effectively.
6. Create a timeline
You must ensure to bifurcate your marketing goals into long-term and short-term ones before implementing your marketing strategy. This way you will get better access to your focus strategy. You can create a timeline according to which you can perform your upcoming business events and other related activities.
7. Engage with other influencers
In order to grow your business on Instagram, influencer marketing tactics can create a huge impact on your business. By collaborating with influencers in the interior designing field on social media can help you attract a wider range of audiences and also improve your social media presence. You can also collaborate with international influencers to make your business presence grow worldwide.
8. Understand your competition
Another important Instagram marketing tip on the list is understanding your competitors. Your competitors are the ones that possess the utmost knowledge and skills in handling most marketing tactics online. You can keep yourself updated with the latest ongoing trend by simply following your competitors and understanding their marketing approach. You can have regular checks on your competitors’ activities online to keep yourself updated.
9. Stay active regularly
When you choose to remain active on your social media profile you get access to your potential customers’ behavior. Based on which you can easily decode the best time to post content on Instagram. Along with that, you can also increase the chance of your customer interacting on online platforms. Make sure to answer all the questions in your comment sections and direct message sections of your account.
10. Update your content frequently
Instagram often tends to give preference to those users who update their profiles regularly. Regular posting can generate curiosity and excitement among your followers. Further, by posting regularly you can also improve your visibility and allow a diverse mix of traffic to engage with your posts on Instagram. You can create posts that act as a reminder of your upcoming events and other related activities to keep up with your daily upload target.
11. Use slider image
At times you might not be able to upload a complete picture of your design and you have to either crop it or upload separate images on your profile. However, with the help of the slider image option, you can bifurcate your image into two sections in such a way that when the user slides the image it appears as one single image. You can also upload multiple images at the same time with the help of this feature.
12. Educate your followers
Lastly, you must always make sure to keep your followers educated and informed about your product and services. This way your audience will know exactly which products or services are available at what time. In addition, you can also inform your audience about various types of interior ideas and solutions to basic interior problems which you might have encountered in your interior designing journey. This will help you build good relationships with your customers and turn them into loyal ones.
Final Words
We hope the above-mentioned Instagram marketing tips and information will help you make mindful decisions while setting up your interior designer business profile on Instagram, increase your brand awareness, and gain potential customers to your profile.
Author Bio
Evelyn Grace is an individual blogger and a content marketing professional. She likes to write pieces of high-quality content in digital marketing niches. Also, she’s on a mission to spread out her knowledge to the right audience, who’s eager to learn.
