Website redesign itself is not an easy decision and a complex process. You need to be prepared and evaluate your goals and resources carefully. At the same time, if you do not pay attention to SEO factors, your results may suffer. At the same time, if you take these two aspects into account at the same time, you will be able to achieve a much better result, and risks will bypass you.
You can get a lot of benefits from a website redesign of your eCommerce brand, which means it’s worth making such a big change. However, without taking into account the essential parameters, SEO can let you down. You can get out of this situation if you arm yourself with proven methods.
In this article, we will take a look at the process of a website redesign for an eCommerce brand, will discuss a website redesign SEO checklist, and will consider some useful tips on how to make this process efficient.
Why Do You Need to Consider SEO?
The process of a website redesign can put your overall results at risk if you lose out on certain SEO metrics. eCommerce website redesign requires constant analysis of content, SEO, and performance. The ultimate goal of such efforts is to improve the results and make sure your SEO does not harm the performance of your website. Fortunately, there are specific parameters, considering which you will be able to ensure that your general site performance will improve after the redesign.
You can also use expert advice or tried and tested methods from an SEO expert to avoid the dangers faced by brands that choose to make a haphazard effort. So, here are some important parameters that you need to consider. With their help, the SEO side of your site will not suffer. Also, If you are interested in such important tools as quality guest posts, more useful information you can get on the linksmanagement website.
A website redesign of your eCommerce brand can give you a number of significant benefits. Among them are an increased conversion rate and a boost in your site’s rankings. You can significantly improve your performance and help yourself significantly. However, it is worth thinking about possible mistakes and various nuances that can go wrong, and then redesigning will only benefit you. Protect yourself and take care of the future of your website.
Determine Your Goals in SEO
You will need to regularly analyze and improve the SEO side of your site. SEO itself is a long process that requires constant updates, so even after reaching a certain result, you need to continue going forward. If you have already achieved certain SEO goals, for example, increasing your keyword rankings by 15%, you can go ahead. In addition, in order to remain competitive in the market, SEO also needs to be gradually improved.
Perform an Analysis of Your Current Site
You need to understand the current situation in order to move forward. To do this, you need to analyze specific metrics and indicators such as time on site, unique visitors, and the amount of generated sales. With the help of specifics, you will understand where you are now and what you should strive for.
Optimize Content
In eCommerce, you can easily get traffic from Google Images. You can get quite a lot of traffic, and as a rule, it greatly converts into customers. In order to get it, you must prepare pictures:
- it is desirable to use unique images shoot by you
- add alt and title tags for the image (product name)
- optimize it so that it is of high quality. Your best bet is to use the new webp image format
- surround the image with relevant text (product name in title, h1-3, text)
If you take your own photos of the product, then they should be retouched in case if you want not only to receive SEO traffic, but also customers. See examples of product photos before and after retouching. Retouched photos look much more attractive. If photo processing services are too expensive for you, it is better to use images provided by the product manufacturer. It is better to have buyers than just SEO traffic that will not convert into customers due to low-quality photos.
Work on Your Site Architecture
In addition to the site redesigns itself, you will also need to focus your efforts on the site architecture. Concentrate on other pages of the site because this aspect is important not only for search engines but also for users. They should be comfortable navigating the site.
In order for site navigation to be comfortable, the structure of the site should help visitors understand the relationship between different pages. It is also important to emphasize the importance of each individual page. This can be done, for example, by placing links from various pages of the site to others. Intuitiveness is also an important aspect, so make navigating the site user-friendly. It will also help your SEO efforts.
Talk to Your SEO Specialists
In SEO for a website redesign, expert opinion is important, allowing you to better navigate the process. Therefore, before engaging in the redesign, it will not be superfluous to consult with SEO experts. Thus, you can warn yourself before starting a large-scale process.
Just before you start the redesign, it is important to clarify the aspects of SEO because, in this way, you will avoid the unknown, and you will be able to understand exactly what changes planned during the redesign process can potentially harm you. Expertise, in this case, can help you feel more comfortable in this large-scale process.
Don’t Change the URL Structure
Changing the URL structure can add even more complexity to an already complex website redesign process. So you just significantly complicate your task, which you should not do. What’s more, search engines will also have a harder time picking up your website after the change.
You can change the URL structure if you take on a new CMS system and you need to change the old URL structure. In that case, this might help you.
Pay Attention to Important Pages
Those pages of your site that have high rates should receive enough attention. Make sure you work enough on them, so you don’t miss out on the SEO aspects of the pages that have helped your site’s performance enough.
Optimize the Page Speed
This is one of the most important factors for SEO in recent times. Now page loading speed affects user satisfaction because this factor is how they decide whether they like the site or not. In addition to user experience, page speed also affects rankings. By improving it, you make a small but significant contribution to the success of your search engine optimization.
Work on the Regularity of Your Efforts
After you have achieved your goals, search engine optimization should be regular. In order for results to be sustained or improved, discussion, analysis, and action are needed. The above factors will help you become more efficient and avoid ill-considered decisions. However, in order for your efforts to be successful, they must be regular, and you must work on various aspects related to SEO.
Automation tools can also help you. If you organize the process well, it will be easier to go through. If you need more information on what SEO aspects to consider during the process of the website redesign, designfreelogoonline.com can help you with useful recommendations.
Final Thoughts
By having a problem-solving strategy in place ahead of time, you protect yourself from ill-advised risks. This way, you understand what can go wrong before you start the complex redesign process that requires attention, money, and time. Since there are methods that work and are practice-proven, you can think ahead of time to be on the safe side. You can also read this article to learn more about essential web design tools for beginners.
Also, once you’ve completed the redesign process, it’s a good step to submit a new sitemap and look at all the SEO issues. This can be done by checking parameters such as indexed pages and mobile versions using Google Analytics. By checking your SEO performance after a full charge, you help yourself understand your strengths and weaknesses.
By checking your success at different stages, you take less risk because you can see in the process what needs to be worked on, and there is less chance that something will go wrong during a responsible process. In addition, it allows you to improve your efforts using measurable parameters.
