Instagram is one of the most viral social networks in the world. It can render your individual image, helps you to manage your business and make sales. Here are some Instagram stats to prove just how valuable it could be to a business. This is a large source of customers, but before getting its benefits, you need to work on page promotion. So, how to gain and increase the audience on Instagram?
Develop a Strategy
First, you need to develop a strategy and decide how you are going to maintain and promote your profile. Answer a few questions:
- What is your target audience (TA)? It includes age, interests, work, gender location, and so on;
- What attracts your target audience? What is the focus of your users’ attention?;
- Make a content plan. Write down in the Excel sheet the schedule for your posts. Try to arrange them at different times at the beginning. This way, you can determine the best time to post.
Niche analysis
Pick a few of the most relevant IG competitors and keep an eye on their accounts constantly. You should look for three types of companies:
- Competitors you already know exist;
- Indirect competitors whose status you are unsure of;
- Companies with a similar profile where you can get ideas.
Once you make these basic steps, you can make your way to success faster and buy active Instagram likes. It will make your progress much easier.
Visual Component
If you’re an influencer, a fitness coach, or you simply love experimenting with new recipes, you can take beautiful photos of your food recipes and share with your Instagram audience. Staying consistent will ensure you reach a new audience and start to get Instagram followers.
Instagram is a social network where the visual component decides everything. Your content can be captivating and useful, but if the photos in your account do not attract attention, then users simply will not know how good you are. Therefore, take care to design your account beautifully and functionally.
Pick a nice and clear name and login. Try to combine keywords in your profile name with keywords that will help to find you and a brand name. It is very important to get a name that is unique and at the same time understandable for algorithms. Also, consider adding a cool Instagram logo to make your profile look credible. This will greatly contribute to progress on Instagram.
Every photo in your account takes part in creating an image of your page. So, take your time to pick good pictures. Consider lighting, filter, sharpness, and overall composition. If you use an iPhone for taking photos, try to improve your skills.
Write an appropriate account bio. Try to be as concise as possible to convey all the important profile information in this field. Indicate what you do, and how to contact you. To keep the text from looking too boring, dilute it with emoji.
Advertisement
It is a reliable and transparent way of promotion, if, of course, everything is done correctly.
There are the following available channels:
- Blogger advertising;
- Targeted advertising.
When ordering advertising from bloggers, be prepared for pitfalls. You need to decide where to look for them. Besides, try to figure out how much of your target public is in their subscribers, and how active they are. Check the blogger for cheating, negotiate a price, control so that everything is done correctly and on time. Finally, analyze the effectiveness of such a cooperation.
A significant plus of ordering advertising from bloggers is a competent approach. It looks like a natural part of the content, therefore, users perceive it positively.
Targeted advertising also has its own nuances. But it all depends on the correct setting of the advertising campaign and not the whims and honesty of the blogger.
Take Part in Contests
The main difference between contests and giveaways is that the holder is the account owner, not a third-party blogger. Your account will not be lost among other sponsors, because in the case of a competition, there is only one sponsor. It is you.
Why should you consider this?
- You choose the prize yourself. Pick it according to the interests of the target audience;
- Define the mechanics of the competition;
- Make a post with the presentation of the prize on your account.
Comment on Different Social Networks
You can also promote your account on Instagram with the help of comments on any other social network. Share your opinion with the target audience below the video on YouTube or Twitch. Leave your comment on Facebook posts or in any other place where you think people with similar interests may occur. It would be best not to spam, but write it as a suggested useful source of information.
To understand how often and what exactly you should upload to your profile, you need to experiment. Try different formats, and ask subscribers what they like. Share some useful information, your company story, or just show how your days are going.
Instagram promotion is a large complex of various actions. You must constantly monitor and analyze the situation to succeed in gaining your audience.
