It is the dream of every artist to make a living solely off their artwork.
No day job required!
The good news is, that’s now more doable than ever before thanks to the ease of eCommerce solutions.
The bad news is that a lot of people already know this.
As such, there’s a lot of competition out there for quality artwork. As you work hard to achieve your dream, you’re inevitably going to bump into your peers who are doing the exact same thing.
There are a number of steps that you can take to launch your eCommerce art store. By following the instructions laid out in this guide, you’ll be able to hit the ground running after launch with a sizable advantage over your competitors.
Use Social Media
The first step in drawing attention to your eCommerce art store is to pull people in from other platforms.
One of the most effective artwork showcases is social media.
Artwork is shared liberally on social platforms, especially when it speaks to a specific group or cause. You should be pushing your work along social channels like Facebook, Twitter, and Instagram. Include links in your Facebook and Twitter posts to product pages, and direct Instagram users to a link in your bio that will allow them to see more.
Engage with your fans as you cultivate your following. Respond to questions and be accessible. Don’t make it overly obvious that you’re trying to make a sale. Just have a conversation and prove that you’re the kind of artist that people should want to support.
You should also engage with other artists and share some of their work. Inject yourself into the art community as a means of showing people that you’re here for more than just money.
One great tactic that you can use to generate interest on social media is going live on a platform. Set up your phone and go live on Facebook or Instagram while you’re creating art. People can watch along, comment, ask questions, and become invested in your personality and process.
Make this the first stage in your eCommerce video marketing strategy.
Social media is how a lot of artists get started. Develop a devoted following and they will move from social platforms onto your website.
It’s also a great idea to boost some posts on Facebook. This advertising method gives you the ability to specifically target high-value customers who have an interest in your specific area of expertise.
Showcase Your Products in a Unique Way
It’s important that you show off your artwork in a flattering way. This is true on social media but we’re talking about your actual eCommerce store at this point.
That means your product pages have got to be optimized for the user experience. How is your artwork going to catch the eye of a browser? What’s pulling them in? Are your calls to action front and center? A model example of success here is