In the era of technology, building a website has become a need for all companies regardless of their industry. With the development of social media, consumers have gone from passive to active actors. They get to have a voice in their experience with a product. And they don’t believe everything the media says; they do their own research by visiting a company’s website before purchasing its products or using its services.
But what happens when they can’t find your website? They’ll probably look for a similar product. If your competition has a great-looking optimized website, and you don’t, you are very likely to lose many potential.
A study by Rakuten Marketing tells us that shoppers are no longer making impulse purchases. An average customer visits a brand’s website 9 times before buying.
Having a website will help you boost sales and increase your digital presence, among other things. Let’s evaluate the main benefits of building a website for your remote business.
5 Reasons Why You Should Create a Website for Your Remote Business
1. Increase Your Brand Awareness
If you have a remote business, the importance of building a website becomes even higher. Otherwise, how will other people get to know about your brand?
You could have an Instagram account, a LinkedIn profile, or even a TikTok account. All these are great strategies, but people are always looking to know more about a brand that interests them. Not only to know about the products or services but also to learn about the brand itself. Maybe they want to learn about the mission or vision, its social impact, or something more specific.
Data shows that there are 5 billion people online every day looking for information, sharing on social media, browsing through e-commerce websites, etc. Building a website will help you increase your online visibility. It will also increase your chances of getting discovered daily by different people and potential customers.
“The vast majority of searches online result in a click to a website organically. Investing in SEO and increasing your brand awareness is key to scaling a business in the modern era.” – Justin Grossbard, CEO at Compare Forex Brokers.
If you operate a forex brokerage or financial services firm, optimizing your website for keywords like “how CFD trading works” can help drive targeted traffic to your site and increase your chances of converting prospects into customers.
If you already have a website such as a Shopify store, don’t hesitate to migrate your store from Shopify to WooCommerce to enhance your productivity. WooCommerce is considered as one of the best alternatives to Shopify by offering customization and has a wide range of apps and extensions available to expand your store in the market
2. Build Credibility
Having a website will help your business build credibility. You are likely offering similar products/services to other companies, so what makes you stand out? A website is a great strategy. Here you can add testimonials, stories from your customers, and connect with your audience more directly. Sure, a LinkedIn profile is another way to do it, but a website looks more professional. Surveys reveal that 86% of consumers think that having a website increases a business’ credibility, even more so than social media profiles.
Something to keep in mind is that credibility is not only earned by having a website. Have you ever visited a website where the colors are so bright that all you want to do is return to the search engine? Or one that has a great aesthetic but is not user-friendly at all?
Building credibility through a website is about making it work smoothly and with a great sense of design. That’s why UX/UI designers and developers are so in demand nowadays.
3. Attract New Customers
There are two main reasons why building a website will help you attract customers if you have a remote business. Firstly, because your business doesn’t have a physical location, you need to think outside the box and develop ways that will help you get close to your target audience. A physical business can offer samples or decorate its store in a certain way to attract clientele. A website on the other hand, can be the equivalent of a physical store for remote businesses .
Secondly, with the right content marketing and SEO strategies, you can make yourself visible on Google. A well-optimized website can appear in the first search of Google driving new users to your website — those, in turn, can turn into customers.
4. Showcase Your Products/Services
Creating a website for your remote business gives you the perfect spot to showcase your products and services. It’s not only about having a blog or a page where you talk about the story of how you build your company. It’s also about offering your users services/products that will likely suit their needs.
A website, in many cases, will be the first interaction users have with your brand. Some of them might not be even looking for what you offer but suddenly feel attracted to your products and services. Users can engage with your product and eventually purchase it through testimonials, awards, tutorials, articles, and videos.
5. Increase Customer Loyalty and Retention
Increasing customer loyalty and retention is dependent on different factors. For example, you can provide great customer service. You may offer unique services and benefits. But without a doubt, one of the best strategies for increasing customer loyalty is knowing what your audience wants and acting towards that. With a website, it is easier to evaluate your customer’s behavior and create strategies based on that.
You can easily monitor how users interact with your website, know which are the most visited pages, or most browsed products. This helps you create and improve what you offer, engaging customers even more.
With tools like Google Analytics, you can see where your users are from (location), what product/services they are more interested in, what product they like the least, what devices they use to browse through your page, etc.
Is Building a Website Difficult?
Years ago, building a website was considered a task for developers exclusively. Nowadays, it’s easier than most people think. You don’t need technical knowledge or specific skills. There are many AI website builder with a drag-and-drop design, making it as easy as sending an email.
Here are 3 great platforms to help you create your remote businesses website:
1. Pixpa
Pixpa is a simple, mobile responsive website builder that focuses mostly on helping creative professionals create websites without technical or programming knowledge. It offers powerful built-in tools to help professionals create online stores, blogs, or client galleries.
If you’re looking to showcase your work, share your ideas, or simply sell your products online, Pixpa is one of the best website builders to consider.
2. Wix
Wix is one of the most popular website builders online, mostly because of its simplicity. It focuses on offering users an easy-to-make website experience. It has over 500 customizable templates, free web hosting, SEO tools, and 24/7 customer services, making it one of the best solutions for those businesses wanting to build a website.
3. WordPress
The main reason for its popularity is that it is a free solution. Users can create different types of websites such as blogs, online stores, courses sites, or a marketplace. Additionally, it has thousands of customizable designs and layouts. Having said that, if you’re using certain strategies to optimize your website, you will, at some point in time, need the help of a WordPress website development agency because while it’s easy, it still needs an expert to carry out the bigger tasks related to development. On the other hand, they would need to integrate a quality web hosting for WordPress to ensure their webite runs smoothly.
Conclusion
We’re living in times where everything moves through technology. Users make informed decisions through a company’s website or by learning about other people’s experiences.
Building a website for your remote business will help you stay on top of the game, providing you with the opportunity to create your own narrative and increase your reputation. You’ll be able to increase your digital presence, attract new customers, connect more deeply with your audience, and other great benefits.
