Visual marketing grows out of one fundamental human principle – seeing is believing.
Plus, information delivered in a visual form generally resonates with a target audience at a far higher level than plain text alone.
A study by Skyword has revealed that article views increased by 94% when the articles contained relevant images or infographics compared to other similar articles.
(Source: Content Marketing Institute)
Regardless of the type, size, and location of your business, visual marketing is a powerful tool to help you reach your business goals.
So in this article, we’ll discuss the top 3 ways you can use the power of visual marketing in your business and why using visual marketing is so critical in 2021.
Ways To Increase Your Business Productivity Using Visual Marketing
Here are some of the ways in which you can increase your business productivity by using visual marketing:
1. Use strategic design to engage your audience
Without the right visual marketing and design, even the best product or service idea stands no chance.
Product and brand design expert Kirk Grathwol lists six tips for using strategic design to attract ideal customers:
Step 1:
Identify your primary audience and continue to research what you know about them.
Step 2:
Determine the final result of the design considering the entire product design process as part of the marketing effort.
Step 3:
Establish a clear hierarchy so that your information reaches the right people and is delivered in the right way.
Step 4:
Use the color to your advantage in your product itself, in your product packaging and in the brand of the entire company.
Step 5:
Use eye-catching fonts to convey the right message for your brand and style.
Step 6:
Include eye-catching images to convey feelings or actions, otherwise these feelings or actions are too complex to be expressed through text.
2. Brand all your images
We actually imagine text when we read it.
Compared with text, our brain is better at displaying different shapes and colors.
It’s much easier to remember images than writing. By posting visual content, your brand becomes easier to recognize and remember.
An important step that cannot be taken lightly is the visual effects of the brand. These are the secrets to creating branded visual effects and include:
- Use a recognizable color palette
- Place the brand in a creative and interesting environment.
- Make sure that each asset displays a unified narrative about your brand.
Once your brand remains consistent, you must take your strategy to the next level. Use each individual asset in all your channels and ensure that your brand is everywhere.
To create a strategy that focuses on ubiquity, you must use all images consistently. It is important to show matching visual effects on social media and official websites.
Through non-intrusive visual branding, companies can create a brand recognition model between channels. Use this idea by searching for relevant content on Google.
A consistent reuse strategy will enable you to achieve cross-channel identification.
You can reuse images posted on social networks, on websites, and other channels. Ensure that you combine basic image SEO practices to publish the correct image.
There are a variety of tools that can also be used to expand the list of keywords to display images. Text Optimizer is one of the best small business apps. Use semantic analysis to identify related concepts and push you to try new strategies.
3. Embrace Visual Advertising
After creating effective visual effects, you can invest in visual advertising to get more out of your work.
Visual advertising offers the following options:
- TikTok ads
- Instagram ads
- Facebook ads
- Pinterest ads
Visual ads allow you to change brand perception and help build brand associations as needed. This will increase brand awareness and customer loyalty, and other relevant ecommerce analytics, for the long term.
To get the most out of visual advertising, you should consider visual advertising techniques like:
1. Psychology of color
Since different colors cause different emotions, colors can be used to affect human psychology. Use different color schemes to promote different products.
For instance gaming website Spider Solitaire Challenge uses red and green colors to bring this out on their website which increases engagement to their solitaire games.
(Source: Color Meaning)
For example, yellow is associated with optimism, while red is used for passion.
2. Affiliate links
When potential customers see an affiliate link with your brand, they are more likely to buy from you. Use this visual advertising technology to enhance your visual marketing effects.
3. Repetitions
To make the brand more recognizable, repetition is very useful. However, moderation is recommended.
To design visual content based on different store statistics, you need to hire people with graphic design experience or someone trained in visual communication.
Therefore, it is best to hire a visual communication agency to provide you with strategic advice.
Why Visual Marketing Is A Must In 2021
(Source: By The Way)
Now that you know three things you can do to do visual marketing effectively, here are some of the reasons you should consider visual marketing:
- Conveys information fast and in a succinct manner.
- Are appealing to the eyes, easier to remember and share.
- Complements your written content
- Communicate your idea in a more compelling manner.
The Bottom Line
Whether you are a freelancing artist or a small business owner, visual marketing is a must.
For graphic designers, video editors, photographers, and other creative professionals, visuals are a way to showcase their portfolio to the world and attract more business.
Using visuals will better establish your credibility in the industry, and as marketing guru, Neil Patel says, “When you consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aides are 43% more.” persuasive, it makes sense to use content types which people have an innate psychological resonance with.”
Author Bio
Janki Sharma is Head of Operations at N2N Digital and has over 5+ years of experience working in the marketing and sales domain. She provided innovative ideas and solutions for business growth. She loves to write on a wide range of topics like digital marketing, tech, and many more. Her efforts and market expertise has allowed her to get featured in multiple publications, including Business2Community, Vocal.media, Datafloq, etc.
