We know that a fashion photographer clicks pictures at fashion shoots, edits, and fine-tunes those pictures. His responsibilities generally do not involve directing the photoshoot, but he uses his eye for design and knowledge of lighting. If you are looking for success as a fashion photographer, Instagram is the way to go for you. You must effectively leverage a powerful and versatile social media platform like Instagram to promote your fashion photography. Instagram is an incredibly effective way of showcasing your most recent work, keeping all your followers updated, attracting collaborators, grabbing the attention of potential clients, and impressing new clients. However, you cannot win the trust of your followers overnight. Moreover, it takes some time to establish a loyal following.
As per Forbes.com, fashion is supposed to be a continuous form of art, and it is bound to get transformed into new reiterations, again and again, every year and every season. A great way of evaluating the success of a brand is to consider its overall sales and its influence on Instagram.
Instagram is regarded as the hub of all things related to the fashion world. Instagram helps followers to stay abreast of the latest developments in the world of fashion and to keep up with the latest trends. Here are some fantastic Instagram tips for fashion photographers to make their presence felt on Instagram.
Remember Quality is More Important than Quantity
It is quite natural for a fashion photographer to make sure that his fans and followers do not forget about his work so he may continuously be posting pictures to maintain a consistent flow. But more often than not, your followers are also browsing other accounts, and it is just not necessary for you to keep updating your account at the drop of a hat. When you are concentrating solely on frequency, your quality of posts is bound to suffer. Do not ever compromise quality for maintaining quantity. It is a good idea to share a stunning post or a mind-blowing picture a day instead of going on sharing several uninteresting ones.
Choose a Good Username
There is no point in overcomplicating issues. Choose a cute username that is short, easy to spell, and certainly makes sense. Your objective is to make things easier for everyone to track you. People would find it extremely challenging to locate you if your username has no connection with who you actually are and what you precisely do.
Plan Content Beforehand
For Fashion photographers, Instagram shows new trends and hype everyday. So, you have to be careful about it if you want to get more followers.
Planning content in advance for Instagram will help you in avoiding repetitive content publishing. Resulting in meaningful content sharing everyday. Ultimately, your audience will be more likely to follow you for recent trends and versatility.
You can also use a theme for specific days. For example, you can create a hype of “Fashion-Friday” where you will share the best fashion photographs of the week. This way, your followers will wait for Friday throughout the week and you will get noticed by a huge audience as well.
Keep Engaging with Everyone
You must focus on connecting and interacting with more and more people on social media or tech blogs. Explore new users and like their pictures. Everybody is looking forward to likes. They may visit your profile once they find that you have liked their post. If you are in the habit of sharing top quality fashion photographs, everyone is going to come back to your Instagram account again and again. In this context, you must know that you may get in touch with a reputed digital marketing company to buy Instagram followers and likes.
Use Narration in Your Pictures
It would help if you focused on building a story behind every picture. Even though it may seem pretty complicated, but in reality, it is quite a simple exercise. You know that it is not incorrect or unacceptable to use a white background in your fashion photos, but you could explore some other useful and attractive ways of going about it.
If you want to upgrade your Instagram marketing, you should create more videos instead of photos. As they generate more engagement and sales. Yes, it will take you more time to create videos. But you can cut short the time to minutes with a tool like InVideo.
Use Props in Your Photography
Props are great for building a fascinating story behind every photo, and they are just right for adding depth to a picture. Accessories could be a useful technique that is implemented to boost a fashion photography session. You could hope to be quite creative with props. If you are doing a photography shoot in the pool, you could use some pool floats or just a sweet drink. It would help if you considered using things that are all around you for embellishing your photos.
Consider Highlighting the Fashion
Instagram photography is all about highlighting the element of fashion. A fashion photographer must focus on giving top priority to the outfit. You must pay attention to the way you would like to do the outfit presentation. Once you know how to showcase the gear, you may consider other essential factors such as the background, etc.
Suppose you wish to highlight pink attire, you may choose a background accordingly to bring out the beauty and radiance of the attire. You must emphasize an experience that genuinely complements the outfit instead of opting for an appealing backdrop. Moreover, as a fashion designer, you must choose a picture to share with other Instagrammers with a lot of care. Your photo must not only be stunning; it must highlight the details of attire. The model must be asked to pose in such a manner that the entire outfit is in full view of the audience. If you are working with an aspiring model, make sure to comfort her and do remember that your photographs will get her into the modelling.
Conclusion
Every fashion photographer must treat Instagram as a platform to extend its brand identity. Instagram is an excellent way of reaching millions of people with high-quality specimens of your work. Showcase your best work on Instagram and win the trust and hearts of millions across the globe. Instagram is the gateway to a successful career as a fashion photographer! Need more tips to maximise your influence on Instagram, check out some more tips by Dawn Charles here.
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