Linkedin has taken the business world by storm in building giant brands in recent years. It has opened the doors for entrepreneurs to maximize outreach on the network.
The most effective and proven way to boost a business on Linkedin is to accelerate the lead pipeline and generate a sales funnel. Connecting with the right prospects and sending one-on-one messages is the best way to reach out to the audience.
However, contacting several potential customers simultaneously is impossible with manual means. It is where Linkedin message automation comes into the picture and uncovers the most innovative ways to carry out mass messaging on LinkedIn.
It helps businesses retain an active presence on the network and drive more audience by automatically sending connection requests, invitations, endorsing connections, follow-up messages, and auto-visiting profiles with human simulation behavior.
So, before jumping ahead to automate LinkedIn messaging, Let’s delve deeper and learn more about Linkedin automation tools.
Linkedin offers a multitude of tools to manage connections on the network. With various third-party integrations to automate processes, let’s explore the advantages and disadvantages of cloud-based and chrome extension Linkedin automation tools.
1) Chrome-Extensions
Chrome extensions are Linkedin plugins downloaded from the chrome app store. The chrome extensions run the automation through the browser. Some advantages of chrome extension automation tools include the following:
- Less Expensive
- Boost ROI on linkedin lead generation
Linkedin Chrome-Extension automation tools are inefficient, and when you close the laptop or computer, the extension also shuts down.
2) Cloud-Based Solutions
A cloud-based Linkedin automation tool is hosted on the cloud server and runs 24/7 on a dedicated personal IP address providing safer means. Some advantages of using a cloud-based Linkedin automation tool include the following:
- Provide 24/7 visibility to the potential customers
- Much Safer and run on a local IP address
- Mimics Human Behaviour
- More Powerful for handling Linkedin automation tasks
- Example of cloud-based Linkedin automation tools is Dripify
Why Automate LinkedIn?
Manually sending connection requests, messages, and follow-ups to the targeted audience needs a lot of time and effort. LinkedIn automation allows you to reach the targeted audience with minimal effort. Moreover, it also provides the measure of the real-time statistics of the particular campaigns to grow the network leading to better conversions. With Linkedin automation tools, entrepreneurs can:
- Send bulk connection requests
- Send bulk messages to the connections
- Personalize messages for the targeted audience
- Send Follow-ups for prospecting sales funnels
- Get Performance Insights into the Campaigns
Let’s take a look at the reasons to strongly consider automating Linkedin tasks!
1) Saves Time
Creating and expanding the network on Linkedin is among the most significant aspects for an entrepreneur. But interacting and building relationships with the connections through direct engagements indeed requires analysis and research to find the targeted audience.
It is where automation comes into play and frees up crucial time for entrepreneurs. The Linkedin lead generation tool generates leads, drives website traffic, and raises brand awareness among the audience. While you are busy focusing on their other core duties, Linkedin automation allows automating following tasks:
- Viewing Hundreds of Profiles
- Send Bulk Automated Connection Requests
- Set Follow Ups
- Auto Endorse Skills on Autopilot
2) Better Reach
Linkedin automation allows brands to reach the targeted audience based on a specific niche. The advanced filters and smart search options helps in extracting a massive list of desired prospects. The entrepreneurs can contact the most active customer profiles and send messages in bulk on Linkedin for better outreach.
3) Sales Navigator, Advanced Features, and Integrations
The entrepreneurs can unlock the network of Linkedin with the Sales Navigator. The advanced filters prospects new leads effectively to expand the pipeline for closing more deals. Moreover, the Linkedin Sales navigator’s features allow you to combine Linkedin with email marketing and bulk messaging, making integrations easy with CRMs. It helps in personalizing the outreach plan and target the leads in an omnichannel way.
4) Creates Right Outreach Strategy
The automation tools help entrepreneurs to analyze the campaigns and craft the ideal strategies for successful campaigns. The Linkedin performance statistics describe the campaigns’ performance metrics, making it easy for you to analyze which campaigns need improvement. Also, one can focus on the pain points and create the right outreach strategy to bring the best results.
LinkedIn Message Automation Best Practices
Linkedin is among the best platforms to find better sales opportunities and get in touch with the targeted audience in the industry. Sending personalized messages to the audience is the key to boosting reach to the ideal customers significantly. However, sending messages more than Linkedin limits even blocks and flags the account.
Linkedin automation tools simplify prospecting efforts and make entrepreneurs grow their businesses on the network. Dripify is among the best all-in-one Linkedin automation tool that helps you to include a personalized Linkedin message as a part of the campaign. Also, it helps in building a customized marketing funnel on the Linkedin network.
Here are some best practices marketers must include for automating messages on Linkedin.
1) Personalization Tags
Sending personalized and compelling messages grabs the connection’s attention, letting them never ignore the messages. You can use the personalization tags from the prospect’s Linkedin profile, such as First Name, Last Name, Company Name, and Job Title, to automate Linkedin outreach.
Including personalization tags in the connection requests and cold messages creates a positive impression on the connections. Further, it spices up the outreach campaign right from the first interaction.
2) Preparing for Outreach
Before you begin sending automated messages for the outreach campaigns, the audience first notices the sender’s Linkedin Profile. So it is advised to align the Linkedin profile with the brand. Apart from this, here are a few things to consider before launching an automated outreach campaign.
- Understand the pain points of the audience and have a clear persona. Automated Linkedin messaging allows you to send messages to the audience based on gender, geographic location, personal interest, and age. It enables marketers to connect and interact with more qualified leads.
- Businesses often start selling services and products in the first connection request. The audience detects the messages as spam and ignores the messages sent by the marketers. Therefore, using personalized message templates is the proven way for you to outreach campaigns and generate more potential leads.
- Integrate CRM to target the leads on the channels to get guaranteed replies from the leads on the network.
3) Choose Your Strategy
How automation campaigns perform on Linkedin largely depends upon the right outreach strategy. Make sure to draft a strategy that is compatible with your audience preference. Send personalized messages to each connection and be in constant touch with them. In this way, they can be your valuable connections in the future.
Why Dripify?
Dripify is one of the best automation tools designed to boost prospecting efforts by sending personalized connection requests to the targeted audience. It allows the marketers to send auto messages to the first-level connections for building the marketing funnels. Here are some reasons why you must use Dripify for Linkedin message automation.
1) Automate Outreach on Linkedin
Dripify allows you to automate the outreach plan on complete autopilot to send bulk messages and follow-ups to the hundreds of profiles on Linkedin.
2) Send Bulk Messages on Linkedin
The Linkedin mailer software configured in Dripify gives an ultimate way for you to reach prospects by sending personalized messages. B2B marketers can use their first name, last name, company, position, and other variables to give a personal touch to the Linkedin messages.
3) Keep Track of Messaging Campaigns
With Dripify, you can track the average response rate of the messaging campaigns with A/B testing to check which strategies work best for the campaign.
4) Link Campaigns
You can shoot follow-up messages automatically to the leads by linking the campaigns on Linkedin with Dripify.
5) Highly Compatible with all Linkedin Account Types
Dripify is highly compatible with all Linkedin account types, including Linkedin Free, Premium, Sales Navigator, and Recruiter Lite Accounts.
6) Easily Integrates with Zapier and Hubspot
Dripify easily integrates with Zapier, Hubspot, Google Docs, and other applications in just a few clicks.
Conclusion
LinkedIn, the most widely used business networking site in the world, is a sales machine that generates traffic, engages prospects, establishes your reputation, and generates leads. SDRs and salespeople have a tonne of opportunities because of it.
Knowing how to use them to your most significant advantage is crucial in this situation. Because of this, you should think about leveraging Linkedin message automation.
When it comes to sales development and prospecting, automating your LinkedIn interactions, including messages, can be really beneficial. In essence, it enables you to spend more time developing rapport, cultivating connections, and completing agreements rather than manually calling prospects.
One such LinkedIn automation tool is Dripify. It automatically sends messages to the connections on the network that helps in establishing fruitful relationships with prospective clients.
