We will cut to the chase and share with you the most important points you need to consider when creating your explainer video.
You Need A Script
To deliver a great message, you must have a script so you can target the right audience. This should be a marketing video that has a story and should be about future customers and how your product or service will help to solve their problems.
Create A Storyboard
Before you can create a video, you must create a storyboard. This is simply a sketch that will address how the video will be played out. It should explain the positioning of the camera, the characters, and anything else that will appear in the animated explainer video. This Storyboard is actually a blueprint for the animation and illustration stages to bring this all together. Here’s another great resources from Boords on camera shots and angles.
Have A Professional Voice-Over
A voice-over is necessary and done by a professional actor who works in voice-overs. The actor will read from your script because they can master the tone and emotions that must be included in the video. Voice over is an important component for an explainer video. For example, folks at INOVIT Video use a large library of the voices and collaborate with best voice-over artists.
Illustrations
The characters and essential features will form the storyboard and should be created by a professional illustrator. When you get to this stage, your animated characters should look similar to your targeted audience. This will increase your relationship with your audience, making it easier for them to relate to and identify with you.
Animation
This is a critical stage because it takes your storyboard and illustration and places the visual elements into action. All these requirements must be done by professional animators who will give your characters the personality and characteristics that you want to convey. This step is associated with the previous step where it’s very important for your audience to relate to you.
In order to create animated marketing videos, you must ensure you choose a company that has an excellent reputation and will create an animation that is of the highest quality.
Also Read: The 15 Best Animation Software for 2020
Sound FX & Music
If you want to add background music and sound effects it can give your video an added dimension. It will also ensure that your video will be entertaining to watch.
Every step in the process of creating your video is very important. These steps are all created in a way that will make it organized and effective. It identifies how really important it is to get everything right and there are no mistakes so understand how to avoid them from the start. Obviously, you want your explainer video to be a huge success!
Also Read: 12+ Best Video Editing Apps for 2020
There are so many advantages for creating a well-developed, exciting video. If you have a poorly made video, it will turn viewers away, so it’s crucial to take your time. Taking your time will help avoid typical mistakes during production. Avoiding mistakes will ensure results that will reflect the effort that you put into it.
Let’s look at some typical mistakes:
It’s Way Too Long
Unfortunately, everyone is in such a rush these days, and they want information quickly. Your video is no exception. One common mistake is your video is way too long when there is an ideal length. In most cases, this means your message is lost along the way with your audience who will quickly lose interest. Your audience will easily stick around to watch your video if you keep it short and sweet!
Do Not Forget Your Audience
If you want a targeted audience, understand you need to target them with your animated marketing video. By focusing the video on your customers, you will let them feel that you are acknowledging their problems and want to offer them solutions.
Understanding is a key element so think about your customers when you are creating characters and backgrounds. It would help if you made something they can relate to and will feel familiar with.
Poor Quality Videos
The quality and design of your video will dictate how successful it will be. Keep in mind; you are representing your brand and how you are better than your competition. This is why you must hire a professional animated marketing video company to provide you with the very best explainer video. The bottom line, the quality of your video will depend on your explainer video budget. The more you have to spend, the more you can sink into the video.
Don’t Emphasize Too Much On The Features Of Your Product
Your audience must believe that you understand what their problems are. If you only focus on the features of your product then it’s going to sound like a sales pitch, and they will lose interest. You need to express to them that you can solve their problems and how you can do it better than your competitors.
When you meet their needs and gain their interest, the rest will all fall into place.
Don’t Fail To Use Your Brand Colors
Brand recognition is critical, and you are missing out on opportunities to build recognition when you overlook your brand colors. Announcing your brand identity from the beginning will help your customers identify with you and relate to your brand image. This is not about just using your logo it’s keeping the same colors across the entire video.
Consider Using Template Designs
Actually, template videos are easier to use because they come with animated characters that are predesigned. That said, this means your video will not be tailored to your audience. These videos are usually low quality and minus any personality which means you have to create a custom video to get the marketing results you need and want.
Clean Up Your Audio Editing
As we have mentioned several times, voice-overs are a crucial part of your video but people still choose to play music and other sound effects so loud that the voice-over is lost, it cannot be heard. On top of that, the music must be relevant otherwise, the music might not have anything to do with your video and that will only confuse your audience.
Stay Away From The Wrong Voice-Over
Too often, many businesses will try to save money by taking on a voice actor who is not professional. They might have an accent or speak in a different language that will come across as totally unprofessional and will damage your image and that of your brand.
Always choose an actor who is native, professional, and is a match for your video. You can always search for bad voice-overs and find out what NOT to do. In some cases, your voice-over company might hire an actor that can give you a hilarious accent that is actually quite comical. If you want a funny video, just let your professionals choose, not you.
Your Video Is Not Simple Enough
If you offer a marketing video that is complicated, people will simply turn away. The animated explainer video should be simple while still delivering the message in a concise and clear manner. Keep the structure basic so you can easily explain how you will solve viewer’s problems. Finish it by explaining why you are the right business for your audience.
Do Not Include Too Much Information
Realistically, you cannot fit all your products or services while speaking to different audiences in the same video, it will become way too confusing. It’s really important you keep your video to the point and clear. You might have several marketing goals so use a different marketing video for each one. This will allow you to target the right people while still keeping them entertained and interested.
DIY Explainer Videos
There are far too many people who think making a video is really easy but it’s not! You need a team of professionals if you want the best results. You do not want to end up with a video that just doesn’t work!
Finding the right professionals and coordinating a team of at least 10 professionals is not an easy task. You need a good team of professionals to create an explainer video and this can be complicated if you don’t know what you are doing, let alone have the knowledge to create the video and storytelling on your own!.
Don’t make the mistake of trying to make a script or storyboard on your own which will probably result in a total disaster and in the end, you will have a poor quality video. Hire a professional video production company with a great portfolio of animated explainer videos.
Summary
Having a great marketing strategy and good explainer video will dictate the success of your business and brand. Your videos have to be helpful and to the point that will work with your audience. Learning from your past mistakes will help you create the best explainer videos in the world of marketing.
One of the best ways to create a great video is to custom design it and make it as unique as possible. You must learn how to stay away from typical mistakes during production and get a video that really works for your audience. We have gathered important information to develop stronger skills so you can produce a video that speaks volumes about your business and brand and draw in viewers wanting to know more about you, your brand, and shows them how you can solve their problems.
