Doing business is a complex process that requires solving a number of issues, for example, marketing. At first glance, it seems that there is nothing complicated here: advertising, promotion – one should act as the book teaches. But this statement is wrong, because in the modern world you need to keep up with the times. Therefore, today it is impossible to do without development in the field of digital. According to research, 4 out of 5 companies that started using marketing automation tools increased the number of leads, and 77% received positive conversions.
Choosing effective marketing tools is a strategy that, if wisely chosen, can make your business a significant success. So, in this article, we’re going to share ten of the best digital marketing tools to help your business take it to the next level.
Trello
Previously, all communication on projects was carried out using email, but its capabilities were very limited. It was during this time that the Trello platform made things easier for people who specialize in project management. This tool has provided extensive opportunities for planning and organizing marketing projects. It only takes a few minutes to complete these actions. All you have to do is set up your board and invite participants. Trello helps the process manager and his staff manage the process and exchange comments. Trello is the best choice when it comes to collaborating and working with other marketing teams for a specific task. And the free package is often enough, which gives the platform a significant advantage over others.
HubSpotCRM
Having an inbound marketing software like HubSpot that improves customer relationships is something that should not be underestimated. HubSpot CRM makes the job of tracking sales processes, customers, and prospecting much easier. This platform acts as an intermediary mechanism in managing the customer-manufacturer relationship, improving communication and increasing sales. This tool is equipped with task and proposal boards, beautiful, useful and concise visuals. Additional features of HubSpot CRM include: integrations, tracking, planning, as well as databases of potential and actual customers. The best part is that it can be used for free.
FS Poster
As a business owner or an agency it can be tough to share your blogs manually from WordPress to social media. That’s where FS Poster comes in. FS Poster is a WordPress to social media auto poster plugin. It has a lot of features,and the plugin allows you to auto-post to 18 social networks and services. Here is the supported social networks in FS Poster: Facebook, Twitter, Instagram, Linkedin, Pinterest, Reddit, Tumblr, VK.com, OK.ru, Telegram, Medium, Google Business Profile, WordPress-based sites, Plurk, Blogger, Discord, YouTube Community, Webhook.
Google Analytics
As businesses start using free marketing tools, Google Analytics should be part of their marketing strategy. It adds analytics code to the site, which has the ability to track each visitor and his actions, all traffic. With the data this free software can provide, you can effectively adjust your business strategies.
Crazy Egg
At the first stages of website development, after the set up of an online store, numerous tests are required. This is where the Crazy Egg comes in handy. Find out how attractive your site is to users. This service will help you find the problems of the resource zone and change them. Tools like heatmaps, lots of integrations, analysis and reports, and more can help you increase sales, create the best shopping cart for wordpress and make your site as efficient as possible.
Buffer
Thanks to the power of social media, this service can significantly influence shoppers by interacting with the audience and building a company’s brand. The ability to join multiple accounts in one dashboard, create small campaigns, analyze and plan for message success are just minor benefits of the Buffer platform.
Hootsuite
In order not to succumb to the influence of competitors, a business must actively participate in social media. Hootsuite has several features that are best suited for a user interested in this topic. For example, mentions through the control panel and replies to comments. This platform is used to search for influencers for the sales and marketing departments.
AdStage
A service that will make the creation of reports for your PPC campaigns as convenient and efficient as possible. It allows you to store everything in one place, correctly distribute the advertising budget and adjust the strategy. Track your results and experience the full benefits of process automation. The tool is suitable for both beginners and PRO-level specialists. By the way, working with PPC may require the use of VPN for amazon prime, etc. After all, in some countries there are regional restrictions and tracking the results can be difficult because of this.
Due
This tool is useful for tracking the time spent on marketing projects for budgeting, payments and billing purposes. This program calculates productivity that helps organizational budget time. Due is ideal for freelance marketing projects when invoicing your clients.
Answer the Public
An important source of website traffic is non-paid links and search engine rankings. An entrepreneur needs to know the topics that potential clients of his business are looking for. It helps in identifying the content gap and let you foresee the market opportunities to standout your brand. Answer the Public is a tool that finds ideal blog topics based on customer language and keywords. It works the same way as a search engine.
SurveyMonkey
Using this resource for digital marketing is the best way to get feedback through surveys. The software is very easy to use.
Conclusion
A smart set of digital marketing tools will help you achieve your desired results and goals. Use our selection to make your online activities as effective as possible.
