Responsive Website Design: Why do you need it?

Responsive Design

Why do you need Responsive Design?

Before we dive into this question, Lets us have a quick look at what do statistical figures have to say ,

  • Smartphone Users  worldwide will total to 2 Billion in 2016.
  • By 2014, only the United States will have 200 million tablet owners.
  • Total mobile commerce or m-Commerce is likely to reach $142 billion in 2016 .
  • 53% of men and 38% of women use smartphones in-store to check prices at other stores.
  • The volume of Mobile advertising is increasing every year and will reach $100 billion in 2016.

Source: Emarketer
So what do these factoids imply? The most important point here is that there has been a decided shift in the manner in which people access the internet. Along with that, there has been a shift in the manner people do business online.

The Future is Responsive

As you can see from the above snippets, a huge number of people are now using mobile phones and a large proportion of them have smart phones. This basically means that a lot of online activities including search, social media and even online shopping and other transactions are happening through mobile devices such as smart phones and tablets. This is exactly where the concept of responsive design comes in. The rudimentary concept of responsive design is that they should provide flexible, user friendly and easily navigable websites that work in all kind of devices including traditional computers, tablets and mobile phones. The numbers mentioned above are only likely to grow, so is the importance of responsive design.
Here at Pixpa, we consistently focus on creating responsive portfolio websites. Pixpa sites seamlessly translate into smartphone and tablet viewable versions letting you and your clients access your work with easy and mobility.

Responsive Design is not only about Mobiles

There is a general tendency among people to mistake responsive design as a mere design for mobile phones. While this is one of the intentions, the responsive design philosophy covers much more beyond that. So, when looking for a responsive website, keep the following points in mind,
1. Do not create content as a mere after though but plan everything beforehand so that your design can be molded accordingly. Otherwise incompatibility of your design with your content will create unwanted problems.
2. Never ignore navigation. A good site is not merely a good looking one but the one that is easy to use and where the inner pages are easy to reach and all the information is easy to locate.
3. Since the website has to fit in different types of devices, keep the quality and sizes of your images in mind.
4. Be prepared to make changes as the devices, their capabilities as well as their sizes keep changing every year.
5. Finally, you do not have to do it all by yourself. Opt for a good web design service that understands the intricacies of responsive design and knows what it means for businesses.

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