Even though there’s a significant demand for photographers, clients aren’t going to come looking for you on their own. Marketing is an essential part of photography in order to secure clients and stay competitive in an increasingly saturated industry. As with any business, you need to be able to differentiate yourself from your competitors while also highlighting your strong points. Here are some tips on how to market yourself as a photographer.
Create a Website
A website is your quintessential tool for creating an online presence. Every business should have one because a website serves as a way to introduce yourself and to show visitors what services you offer. A website can also contain your portfolio, which helps highlight your expertise. Websites also help you attract quality leads, especially if you’re able to get your website to rank high in Google’s search index. You don’t necessarily have to invest in a web designer, but they’re definitely worth the money. There are also a plethora of free web builders that you can use such as Pixpa.
Make a Google Business Listing
If you plan to expand your photography business in the next few years, a Google Business listing is going to be essential because businesses that have a business listing look more credible and legitimate than businesses that aren’t listed. A Google Business listing also provides a way for customers to leave a review of your services which will help prospective clients trust you. Even bad reviews will help you market your business as long as you show that you take customer service seriously.
Use Ad Platforms
There are many ad platforms such as Google Ads, Facebook Ads, and Bing Ads that can extend the reach of your content. This also helps you attract leads who are specifically looking for a photographer. However, it’s important to mind your keywords and how your audience reacts to your content. Remember that this isn’t a magic solution that will instantly bring you clients. The quality of your content will play a major role in how effective your ads will be.
Leverage Social Media
The utility of social media platforms stems from their sheer reach and scope. Almost everyone has at least one social media account, and the majority of people use their accounts for at least an hour daily. App tracking also helps these platforms present relevant ads to users, which can drastically improve the quality and quantity of your leads. Even when you don’t use ads, the mere fact that you can reach far and wide also allows you to gain a following which you can direct to your website. This also improves the search ranking of your website.
Marketing is only one aspect of running a business. You need to ensure that your credentials and services are up to par. It’s also important that you present these in a manner that’s both organized and easy to remember. There are many sources on the internet that show how exactly to present these types of information. Websites such as resume-example.com contain perfect examples of how resumes should be written.
