In 2018, more than 1.8 million people worldwide went online to browse products, compare prices, and shop. This fact alone is more than enough to highlight the importance of having a website where you’ll be able to showcase your products and services.
However, just having any kind of website isn’t enough. Because if nobody comes to your site to check out your offering, it might as well not exist.
Luckily, there are ways to get more people to your website. Take a look at these 8 tips.
Begin with a Great Domain Name
The first step to making your business successful is by choosing a domain that is original and matches your brand. The domain name you choose might literally make or break your business. Think of it as your digital ID that shows who you are and what you do. For that reason, you need to take some time and find the right domain for your business.
However, searching for a domain name manually isn’t easy, as most good domains are already taken. For that reason, you might want to consider using a domain name provider. Domain name providers like NameSilo provide thousands of domain names, as well as cheap domain registration, to help you find the perfect match for your business in no time.
Make Sure Your Website is Optimized
Don’t underestimate the power of good looks. Having a good-looking website that’s easy to navigate is very important especially if you are building it on Bootstrap. Customers will come across your site by searching keywords and phrases related to your business. Once they land on your website, they’ll be able to see the images, read about your company, and see your offering. Ensure that all this information is clear and easy to find. In addition, include contact information, as well as all the details your customers may need (opening hours, location, etc.).
Try SEO
SEO (search engine optimization) consists of strategies and tactics that will help you improve your SERP rankings and allow more people to find your website.
By making sure your website has unique and optimized content, as well as quality headings and links, search engines will recognize it as ‘legit’ and award it by ranking it higher.
There are two kinds of SEO you need to pay attention to:
– On-page SEO, which includes proper use of keywords, tags, titles, URLs, etc. and;
– Off-page SEO, which covers the use of links, both on and off your site.
Rely on Social Media
Studies have shown that more people on social media follow brands than celebrities and that more than 75% of people on Instagram follow at least one brand.
Considering the fact that nearly 50% of the world’s population uses social media, it’s easy to conclude that it is a great way to boost brand awareness, interact with customers, and build long-term relationships. Social media allows you to show that there’s a real person behind the brand, share relatable content, help your customers, and ask them questions.
Besides, social media provides an excellent opportunity to attract traffic without paying a dime. If people like your IG profile, they’ll probably be interested in visiting your site as well.
Use Email Marketing
Even if people don’t have social media accounts, they have emails. This fact alone makes email one of the most effective ways to connect with customers. Email allows you to reach a significant number of people at a very low cost.
You can use email campaigns to notify customers about new products, sales, and exclusive deals. Not to mention, it’s a great wat to provide all important information: link to your site, address, phone number, etc.
Finally, the best thing about email campaigns is that you can customize each mail. This is important because, according to research, emails are about 25% more likely to be opened if they contain the recipient’s name.
Customer Reviews and Testimonials
Interaction with customers is critical, so make sure to respond to comments on your blog and social media accounts and regularly check your email. This helps build trust and motivates people to leave a positive review that others will read and, based on that, decide to try your products or services.
The best source for reviews is social media, but you should also try Google My Business. GMB is a great place where you can provide info about your business and where customers can leave reviews.
When it comes to customer testimonials, they’re basically positive reviews you can feature almost everywhere. A positive experience and recommendation from satisfied customers are a great way to persuade those who hesitate whether they should give your business a shot.
So, how do you get testimonials? Easy, by simply asking your existing customers to write a couple of sentences about the experience with your brand. You can showcase these testimonials on your homepage, product page, blog, or create a dedicated page.
Partner Up
By collaborating with other businesses, you get an opportunity to learn new methods and tactics, obtain access to new resources, and reach new audiences. You could also leverage such collaborations to get favorable testimonials from other businesses and have your links on other websites, which is great for building credibility and brand awareness.
Contests and Free Offers
Use social media to organize competitions, giveaways, and promotional offers like free product samples or even free shipping. This is a great way to increase brand exposure and gain new customers. Needless to say, people love contests and free offers because there’s something for them as well, so they will gladly share your posts with others, providing you with a great number of potential customers. If you decide to organize a contest, ensure that the prize is related to your brand because that is the main reason why people follow you.
Final Thoughts
As you can see, there are many ways to attract customers online from creating a well-optimized website through using social media to organizing contests and giveaways. The best thing about these eight strategies is that they’re free of charge and very beneficial.
