Website engagement is a crucial part of finding success in the world of online business. When building a website, you need to think about how your website visitors will perceive it and if they will like the content enough to stick around and engage with it or else you will just put them to sleep.
Remember that it takes users only around 50 milliseconds to form an opinion about your website and decide if they want to stay or leave. That means that first impressions matter, but so does all the other content on your website.
Whether user engagement is high or low depends only on your website and its elements, so it’s up to you to design the perfect website that ensures high engagement rates.
Make sure your website is fast-loading
In this fast-paced world, internet users want to have immediate access to websites they want to see, so even a one-second delay can harm website engagement and conversion rates. In fact, just a 100-millisecond delay in load time can cause your conversion rates to drop by 7% just because of users’ frustration. That’s why it’s important to carry out regular website optimization
Another important reason why you need to focus on speed is Google’s ranking system. The search engine ranks slow-loading websites much lower on its list and you can’t expect to have high engagement rates if people can’t even find your website on Google.
So, if you want visitors to engage with your website, they first need to access it as quickly as possible. Check if there is any room for speed improvement on your website and make that a priority because even if you have a great website, the slow loading time will make it worthless.
Prioritize simple website navigation
It’s best to look at website navigation like building a foundation for your house. Even if you work hard on building the perfect home, without a good foundation, it will crumble. The same goes for website navigation. If visitors can’t navigate through the website with ease, its content doesn’t mean anything.
To increase website engagement, you need to plan out simple and intuitive navigation and find the best way to present your content. If your navigation is overly-complicated, users just won’t see the point in trying to figure out how to find what they’re looking for. Integrating Magento 2 Mega Menu Pro will help you create dynamic navigation menus for your website.
Make sure your visitors are able to reach their target page in two or three clicks, anything more than that is too much. The best way to achieve this to have a simple navigation menu with neatly organized pages and categories that make it clear where people can find certain information. Here are some more tips on building a portfolio website from Fullframe 35mm Photography.
Implement live chat
A great way to increase engagement on your website is to let your customers know that you’re available for any questions they might have 24/7. The only way you can achieve that is by adding live chat on your website.
Live chat also increases the chances of returned visitors, as 63% of consumers are more likely to return to a website that offers live chat.
With a good live chat software, the user engagement on your website will significantly increase. Here’s how:
- Out of all reactive channels, live chat is the fastest option.
- You can start engaging with visitors as soon as they enter your website by sending automated and customized messages to start a chat.
- It engages website visitors in proactive conversations that will guide them where they need to go.
- Live chat gives you insight into every website visitor’s journey and allows you to collect their data.
- It allows you to chat with multiple visitors at once.
If you have already applied the live chat feature on your website but unable to find results, learn the Best Practices to Improve at Live Chat. It will let you know what tactics you should follow and implement to get your target.
Optimize for mobile devices
The days of accessing the internet only via desktop devices are long gone, and many people even prefer to go online by using their mobile phones. In fact, mobile web traffic accounts for 52.6% of global web traffic, so websites that aren’t fully optimized don’t have a chance of succeeding.
If your website doesn’t appeal to mobile users as much as to desktop users, a large number of people who would engage with your website will lose interest due to a bad mobile experience.
To make sure your website looks great, no matter which device it’s viewed on, make sure that:
- Both the desktop and mobile versions of your website have the same or at least similar content.
- Information is easy to find on any device.
- Clickable links and buttons are big enough and responsive.
- You use a larger font size for your text so it’s easy to read on a smaller screen.
Write blog posts
One type of user engagement is when website visitors read through the content on your website and learn more about your business and offers. This type of engagement is very important because the more a person knows about you, the chances they will buy from you also increase.
The best way to get your website visitors to engage with written content is to start a blog. Ideally, you should write blog posts that have anywhere between 1,000 and 2,500 words with specific titles, you can also use title generators to get some ideas for your blog title. Never write any fluff content but instead only provide your readers with high-quality and informative pieces. Also, you can check TopEssayWriting writing service for editing and proofreading
However, keep in mind that you shouldn’t just publish a blog post with a block of text and expect website visitors to interact with it, especially if you post longer articles. You need to find ways to break apart your text so it’s easier to read.
Here are some ways you can make your blog posts more readable:
- Incorporate white space. Add white space between paragraphs. White space, or negative space, refers to a part of a website page’s design that has no visual items or content, and its main purpose is to give website visitors a break from any type of content.
- Add images and videos. Another way you can give readers a break from the written content is to add images and videos between paragraphs. Of course, these images can’t be random. They need to be relevant to the blog posts and add some sort of value to your content.
- Think about people who skim. Some people don’t want to read entire articles, but will instead just skim through the content to find what they’re looking for. Format your articles in a way that makes them easy to skim by using bullet points and bold text to emphasize important information.
Something that will also help your blog attract new visitors is performing keyword research for your blog posts, as this will help you identify profitable keywords that will help grow your blog.
Final thoughts
Website engagement is often an uphill battle, especially if you already have some issues with your website that cause engagement rates to be lower than you would like.
However, no matter if you’re just starting to build your website or want to increase engagement rates on your existing website, remember that it’s not impossible. Increasing your website engagement will ultimately help you monetize your blog. As long as you apply everything you just read about to your website, you won’t have any issues with user engagement. Building your brand is also an important aspect to increase your website engagement. You can use photography to sell your brand, here are some tips on how to use branding photography by Marcus Ahmad.
