44% of traffic on your website comes from new visitors. While it’s important to keep hold of returning customers, new visitors are the fresh blood that keeps your company alive by increasing your brand reach.
While traditional digital marketing tactics will keep the fire burning, 2022 demands more creativity from digital marketers who want to rise above their competition.
With so many vendors transitioning online, you’ll need killer digital marketing techniques to stand out from the crowd. If you lack the resources and manpower to employ experts in-house, simply look up something like “Digital Marketing Brisbane” and pick an experienced agency.
Here are six smart ways to market your brand and drive more traffic to boost brand awareness and fuel higher conversion rates.
Push vs Pull Digital Marketing Tactics to Drive Traffic
It’s important that your digital marketing campaign features both “push” and “pull” marketing tactics. Like the donkey adage with the carrot and the stick, you’ll want to incentivize your target audience to check out your brand while forcing them toward it at the same time.
Push marketing techniques push traffic toward your website with deals they can’t ignore. You’re bringing your products to the customer. Targeted advertising and promotions are great examples of this.
Pull marketing tactics pull your target audience in by piquing their curiosity. Intriguing content and reviews are good examples of this.
6 Digital Marketing Strategies to Increase Traffic
Digital marketing no longer needs to be a guessing game. Wise marketers delve into data to understand their target audience and tailor content to meet the needs of their ideal customers.
Here are some of the top tactics that will help you do this in 2022.
1. Use intent data
Intent data leads to more effective digital marketing. In fact, 70% of intent data users say that their digital marketing campaigns are highly successful.
Intent data is data about your website and social media visitors that tells you who they are and how they behave. By diving into your intent data, you can decipher patterns on what users want from your brand and which behaviors and characteristics signal a potential buyer.
More than half of marketers agree that intent data helps them create a better profile of their ideal customer and target audience. This makes it easier to tailor content and promotions to those customers.
In fact, 52% of marketers use intent data to inform target advertising and 52% use it to shape their content strategy.
2. Develop a robust SEO content marketing strategy
Half of all clicks go to the top spot on Google. If you’re not optimizing your content for search engines, you’ll struggle to maximize the number of clicks you’ll get. That’s why 65% of marketers actively implement SEO tactics.
Your SEO content marketing strategy should show your brand as an expert in your field by helping your target audience solve relevant problems.
One way to do this is to write SEO blogs that answer pertinent questions and target relevant keywords.
To deal with this task quickly and efficiently, you can use different tools. For example, Keyword Trends from Serpstat will help you find out what people in a particular region are interested in your niche and create a content strategy based on popular requests.
Look at how the financial app Earlybird does this.
This blog about tax-deductible gifts answers the question of whether gifts can avoid being taxed while targeting important keywords that surround the topic. This type of pull marketing demonstrates that EarlyBird is an expert in its field.
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Don’t forget to diversify your SEO content marketing campaigns.
49% of marketers say that whitepapers and ebooks are the most valuable content for generating demand, while 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
To reach wider audiences and generate traffic from all over the world, try offering multilingual content. You can find resources to learn Spanish, German, French, or any other language. This will help you write multilingual content. It’s also possible to outsource translation to interpreters.
3. Create irresistible promotions
If you want to drive new traffic to your site, you’ll often have to convince consumers to switch from another brand. Luckily, first-time buyers can be pushed with a little help from a promotion.
In fact, 57% of first-time buyers are more likely to purchase if you give them a discount code or coupon.
For subscription models, offering a free trial is the way to go to acquire new customers. Look at how this parental control app offers new customers a 30-day free trial.
You can also try personalizing the experience so that customers feel like you see them as an individual. 52% of buyers say they want special personalized offers from brands that are only available to them.
Use your intent data to segment your audience and offer personalized discounts and offers that appeal to each segment.
4. Take a stand on social media
Social media is the hive mind of buyers. If you want to get into that mind, you need to think like your target audience.
Use social listening techniques and social data to uncover the topics your audience cares most about and jump on board with these affairs. After all, 56% of buyers don’t respect brands that stay silent on key topics.
Your target audience wants to find brands that align with their core values and act as a spokesperson for their beliefs.
Not only does a fifth of buyers say that a brand’s positive actions can influence their purchasing behavior, but a third also claim that if they’re likely to recommend a brand, it will be one that shares their ethics.4
In this respect, standing up for what your target audience believes in can help pull in new customers, driving traffic through your online content and customer referrals.
Take Tailor Brands for example, on an instagram post from 2021 they announced a promotion in honor of Juneteenth. Featuring this on their social media was very positively received by their target audience and several commenters even tagged their friends thus generating new leads for the company. Pro tip: use proper and relevant hashtags to increase your reach, as seen in this example.
5. Leverage affiliates and influencers
Consider that you need 352 impressions to make one sale. That’s a lot of eyes on your content.
While paid advertising can help to distribute your content further, it can get costly.
Instead, why not use affiliates and influencers to broaden your reach. Affiliates and influencers in your niche have ready-made lookalike audiences that resemble your ideal customer without you having to put in the time, effort, and resources to capture them.
In fact, for a small cut of the profits, affiliates and influencers will do the work for you.
Not only do 91% of brand reps agree that influencer marketing is an effective form of marketing, tech company Hewlett-Packard managed to boost its revenue by 43% through affiliate email marketing. Affiliates and influencers can create branded content, generate dynamic QR codes on offline marketing collateral, and create campaigns that can drive engaged users online to your website, and hopefully covert into customers.
6. Encourage reviews and testimonials
Word-of-mouth is still as effective as ever. 85% of buyers say that reviews influence their decision to buy.
In fact, brands that understand this actively use it to their advantage. American mattress company Zoma understands this clearly and even includes an entire section on their product page dedicated to customer reviews for their product. This can significantly impact the buying decisions that customers make.
62% of buyers admit that they read reviews on a company’s website before buying, while 51% say they head to third-party sites or social media to check out a company’s reviews. Plus, 79% of people have watched a video testimonial to find out more about a brand.
Reviews serve as social proof that you deliver on your promises. When customers are researching a solution, reviews can steer them toward your website, generating more traffic. You’ll be surprised to know that customer reviews impact SEO for Shopify sites.
Encourage reviews by sending emails to your existing customers to ask them to rate your company or service. If you are in need of some inspiration, here are some email templates to help you find the best one for your campaign.
For example, this message generated by Feefo is a clean and simple ratings hook that allows customers to rank the site just by clicking on the stars.
After this process, you will be able to display your reviews and testimonials on your website like MOS is doing for their student bank account.
Display these reviews and ratings on your website, social media profiles, and third-party review sites.
Conclusion
Digital marketing in 2022 is all about using data to align with your audience and solve their problems.
Remember, irresistible promotions will push traffic toward your website while glowing reviews will pull your target audience in.
