Standing out as a unique digital marketing company is very important when it comes to attracting new clients. But with the popularity of digital marketing agencies rising, it can be hard to distinguish yourself from the competitors.
If you are just starting out in the digital marketing world and looking to form a client base, or you are simply not sure how to rise above the rest, the following 6 tips will help you improve the visibility of your digital marketing company and set the stage for success.
An Amazing Website
Any successful digital marketing company needs a website that is visually appealing and cutting edge. For instance, if you want to stand out from the crowd, you could use interactive content. Studies have shown that interactive content drives 70% more conversions than traditional static content. Consider adding calculators for ROI, cost, marketing diagnostics – anything that gets people engaged in your information.
Your site should be engaging, up-to-date, and have all the elements of an effective inbound marketing strategy: simple navigation, responsive design, a blog, effective CTAs, etc.
If you’re using good SEO practices, people will be able to easily find you on Google by searching for your services and/or your geographic area. In fact, if you don’t appear on the first page of Google, how can you expect people to trust you with improving their rankings?
Quality and Experience
Experience is good, but is it enough by itself? When a marketing agency boasts “extensive experience”, it sounds vague – you might exist for ten years, but do you provide the expected results?
Pay attention to your messaging and how you talk about yourself. Make sure you speak your audience’s language and address their needs. For instance, instead of describing yourself as ‘a digital marketing agency with over 10 years of experience,’ say something like ‘a digital marketing agency that provides an average conversion rate growth of 15% a year.’ The latter description is much better as it is very specific and lets potential clients know exactly how you can help them.
The Right Tools
Good digital marketing agencies have the tools necessary to get the job done. They use project management tools like Trello and Asana, PR outreach tools such as Prowly, tools to measure SEO and website performance (Moz, Google Analytics), social media tools to help you be more productive in your branding and social media endeavors (AdEspresso, Agorapulse), inbound marketing tools (Basecamp, Hubspot), CRM tools (Zoho, Salesforce), email marketing tools (MailChimp, MailerLite), performance management tools, etc.
Any digital marketing agency should be comfortable with using all these tools, but they should also know when to avoid them. Some tools use analytics to assess data or content based on averages, but experienced marketers know that not relying 100% on tools can sometimes yield much better results.
Evidence of Success
When it comes to proving that you’re a successful digital marketing agency, we need to mention your website once again. First impressions matter, so if your site looks dated, has poor copywriting, grammatical errors, or no proof of results, people won’t feel confident about working with you.
If you make your digital marketing agency stand out, you need to show that you are a credible expert in order to acquire and retain clients. Here are some ways to demonstrate past results:
- Social proof. Showcase client reviews and testimonials on your site, as well as on your social media accounts. Moreover, make sure these reviews and testimonials are genuine. Sponsored reviews are practically worthless so it is important to verify the receiver’s motives.
- Showcase your portfolio so that potential customers can see that you’ve worked with clients within their industry.
- Case studies, preferably more than one.
- Data is an excellent way to demonstrate credibility. Incorporate marketing data into your content, pitch, and anywhere else it may be appropriate.
- Showcase your awards. They might not be as important as the other categories but still indicate credibility.
A Dream Team
A good digital marketing company is made up of a team of diverse talents and proudly showcases them. Don’t be shy to plaster the faces of your multi-disciplined team members and unique experts on your website and social media. It shows confidence and accessibility which, in turn, inspires trust in potential clients.
Many digital marketing agencies outsource their work for copywriting, SEO, research, graphic design, and website design as this is usually cheaper. Outsourcing isn’t necessarily a bad thing, but it means you won’t be familiar with the people working on your project.
Good Communication
The majority of digital marketing companies (90%) say they understand their clients’ businesses; however, only about 65% of clients agree with this statement.
Maintaining good communication with your clients is imperative. You can save yourself lots of time, money, and energy by making sure you talk to your clients several times per month. Ask a lot of questions to make sure you understand the underlying goal and that you are providing the best solution to achieve it.
Sometimes, discussions will be difficult, especially when they involve topics like pushing a website launch date or going over budget, but even the toughest of them can provide value. When everyone is on the same page, projects have a tendency to move along smoothly.
Final Thoughts
Hopefully, you have found a few good tips on how to make your digital marketing company stand out from the crowd. Show your clients that you share a passion for their mission and goals to prove that you are the best choice for their business.
