You may have developed the best product in the world. But without presenting it to your audience in the right way, it could still end up a flop.
Presenting a new product or feature should help prospective customers discover everything they need to know about it. This includes unveiling all its functionalities and use cases.
Beyond everyday consumers, your presentation should be aimed at prospective investors. You must include key financial information to help stakeholders determine if your product is worth investing in.
You’ve put so much effort into research, design, and production. But now’s not the time to slack off. In fact, the stakes have never been higher. A powerful and persuasive product presentation can generate leads and drive serious sales.
In this post, we’ll discuss how you can create an impactful and memorable product presentation to take full advantage of this opportunity.
What Is a Product Presentation?
A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product’s features and unique selling points.
A product presentation should include the following:
- An overview of your company and the products you offer.
- An explanation of your product, its positioning in the market, and how it solves your target audience’s problems.
- Use cases and testimonials.
- A call to action to drive conversions.
- Your conclusion.
Let’s move on to our 10 top tips for creating a successful product presentation:
1.Choose a Slide Template Theme and Stick To It
To give the impression of professionalism, you should stick to just one slide theme and use your brand colors to build an image in the minds of consumers. A product presentation theme with simple, clean lines will help you get your message across without too many distractions.
You should also equip yourself with a high-quality AI photo editor to ensure that all your images are picture-perfect.
2.Use Plenty of Visual Aids
Graphs, images, videos, and demonstrations are great tools for capturing your audience’s attention. Use them to your advantage to highlight your product’s key selling points. Include images of your product in action and helpful tips for users.
If your product is a new piece of software, let’s say an email finder, you should look to add images of its various functionalities and a screen recording of its UI in action to demonstrate its ease of use and robust capabilities. Short-form video is one of today’s most effective marketing trends, making content digestible and engaging.
Even better, make your product presentation an interactive one – engaging your audience will encourage them to listen more attentively and ensure buy-in.
You could ask an audience member to carry out a function after watching your demo. This will illustrate how user-friendly your product is. Make sure to prepare a comprehensive and easy-to-follow demo to ensure nothing goes wrong in front of your expectant audience.
3.Create Compelling Content
Your aim is to create impactful and memorable content that converts. As long as you’ve done your audience research, this won’t be too tricky a task. You must address the features your audience cares about most and what pain points they need your product to resolve.
Your customers may, for example, be particularly environmentally aware – cater to this with your content. You could explain how your product contributes to a culture of sustainability and how you’ve considered environmental concerns in its production.
If you have difficulty with this you could always look to hire product management consultants to help develop and promote your product.
4.Start as You Mean to Go On
The beginning of your product presentation is crucial because how you begin will set the tone for the rest of the presentation.
Your aim for the start of your presentation is to grab your audience’s attention and establish credibility. Don’t be too wordy or read from slides. Have a sense of humor and be engaging.
Here are a few ideas to start your presentation off the right way:
- Ask a question you can answer by explaining your value proposition right from the start – for example, “do you spend too much time on manual inventory management?”. You can then describe how your solution would save time and labor in this area.
- Share an interesting story about how your product came into existence. Storytelling helps your audience relate to you and remember the key elements of your presentation.
5.Keep It Short
Remember that you won’t have your audience’s time and attention forever, so, just like writing an impactful blog post, keep your product presentation short and to the point. Think about the key message you want your audience to take away, and then consider how you can communicate this most efficiently.
7.Present With Confidence
As well as presenting your product information slides, how you present yourself is essential.
Your presentation style, body language, and tone of voice play a crucial role and can make or break your presentation. The right body language helps you keep your audience engaged – so make an effort to:
- Keep your posture relaxed- don’t slouch or hunch.
- Maintain eye contact with your audience.
- Speak clearly, not too fast, and at a good volume.
- Make use of your space to interact with your audience.
- Take pauses in your speech to help your audience absorb information and maintain focus.
8.Communicate Your Value Proposition
How do you demonstrate your product’s value compared to competitors?
Your value proposition should help you stand out above other businesses in your industry. Ultimately, you want to demonstrate how your product can help your audience most effectively. This is also a great time to show off your product reviews.
For example, say you were pitching DocuSign and trying to come out on top in the HelloSign vs DocuSign battle for market prominence. You’d want to promote DocuSign as the superior solution, drawing attention to its vast template options and integrations that stand above HelloSign’s offering.
During the presentation, you must seek to establish the credibility of your offering to solve your audience’s problems. Therefore, if you have a physical product – put it in their hands and let them try it out. If your product is a service – figure out how you can have them experience it.
9.Know Your Venue
If possible, test all the tech at your presentation venue to address any issues in advance. Test your presenting laptop, that your slides load as they should and that your audio is working correctly. In addition, speaking to the venue about the internet connection helps ensure everything is as it should be. You could even make sure you have access to a wired connection, just in case.
9.Practice Makes Perfect
Practice your product presentation until you’re pitch perfect. Then you can unleash the presentation on a small group of friends, family, and colleagues. This method helps you to gauge reactions and get feedback.
Record your practice sessions and take notes to ensure you’re taking your time and not rushing through it.
10.Encourage Follow-up Questions
At the end of your product presentation, prospects will probably have a few questions.
Prospective customers might want to know about pricing, your guarantee, ease of use, and after-sales support.
Let’s say you’ve built a multichannel inventory management solution. Prospects might ask questions like:
- How will the software help us manage multiple warehouse operations?
- Is your software cloud-based?
- Will it support our company’s growth and future expansion plans?
- Which marketing channels does your software support?
- Does your software solution integrate with our business’s tech stack?
- How long does the technology take to implement?
Preparing for potential questions in advance will give you the confidence to answer them post-presentation and show that you understand your prospect’s needs. It will also help you highlight the value of your product for your audience’s businesses. This will undoubtedly help you close the deal.
Your presentation should conclude with a summary of your slide deck and a clear call to action. Make your audience aware of their next steps following your presentation to get hold of your product. You should consider creating an ecommerce website for interested audience members to visit post-presentation.
What’s Next?
Remember – your product presentation is your chance to make a good first impression.
It’s a fantastic opportunity for you to introduce your product to your target audience, prospective investors, and stakeholders and broaden their knowledge about your business and brand. Get this right, and you’ll move them along to the consideration and conversion stages of the sales funnel. With time, these customers will trust your business and become loyal brand advocates.
Bio:
Xiaoyun TU – Brightpearl
Xiao is the Global Head of Lead Generation at Brightpearl, a leading software for order management and retail operations. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Xiaoyun has also written for other domains such as SimplyBook.me and Prisync.
