As an artist, it can be difficult to get the attention of prospective clients and customers. An art blog that combines your passion with helpful tips and allows you to share your opinion can go a long way in shining the spotlight on you.
If you have been considering creating an art blog but aren’t sure how to get started, read on!
5 Quick Benefits Of Blogging For Artists
Art blogs can be used to showcase your artwork and are also a useful vehicle to cement your reputation as an expert and attract possible clients. Here are a few reasons why you should start blogging today:
- Blogs can help you expand your professional network and serve as a promotional medium.
- Your content can help you secure your reputation as the go-to person in your field.
- Your blog can help you gain visibility on social media with a broader audience.
- As your followers expand, it will become easier to promote your exhibitions and events.
- The discipline of writing a regular blog will also help you expand your knowledge.
How To Write An Art Blog: 5 Steps To Promote Your Work
Your art blog can be more than a medium of promotion; it can help you gain a loyal audience and give your reputation a boost. It also enables you to explore new ideas and get creative with your art.
In this section, we will tackle how to write an art blog.
1. Identify your goal
Are you writing for promoters or to amass a following, or are you looking to showcase your work? Is it a site to highlight your portfolio? The first step in writing a blog is deciding what you hope to achieve from it.
Source: Booooooom
Another factor to consider is the impact you want to make with your blog. Are you looking to drive engagement, or do you want your readers to learn something new? Before you write, you should know what you want the reader’s key takeaway from your blog to be. Art blog Booooooom (image above) aims to be a one-stop solution to showcase the best of the art world, and features interviews with artists.
2. Pick the right subject
“Art” is a broad subject, so you’ll need to narrow it down and choose a suitable niche or field to explore on your blog. As an artist, you have to make a niche subject accessible to anyone visiting your blog. Your topic should be engaging and have a clear opinion. The best practice is to follow popular art blogs and learn from the best.
You can opt to create content on the latest in the world of art or center it around your upcoming projects or exhibitions. However, ensure that the topic has a clear angle that interests the visitor and not just about self-promotion.
Pick a subject that is entertaining but also informative. As an artist, you have the added advantage of having visually-driven content. Ensure that you leverage it to grab your readers’ attention.
3. Choose a catchy title
It’s time to start writing! Start each post by choosing a catchy title, which is vital for two reasons: SEO and reader attention. Make sure your title has the right keywords to help you climb up the search engine rankings.
The title is also the reader’s first look into your article and clarifies what the article is about. You can also go the other way and give a cryptic title that piques your audience’s interest. The common thread is to make sure it’s something that entices the reader to read on.
4. Take time to write your first draft
Before you dive head-first into writing a blog post, it’s a good idea to create an outline. Break each article into subheadings for a more effortless reading experience. You should also plan which artwork you want to include.
Keep the reader in mind as you write. Break down the jargon and complicated terms to make your content more accessible to those who are not knowledgeable about your field. Take a reader-first approach to drive engagement.
Set some time aside to write the first draft of each post, then proofread and edit it before you publish. Ensure that you plan your posts so that you have enough time for each post. If you have a team, use scheduling software to plan what needs doing and when.
PRO TIP
If you want to accelerate the writing process, you can use writing apps to get help in writing pic content. These apps will do their job perfectly without making you worried about the quality. However, you still have to keep an eye over the process.
5. Read Your Draft As Your Audience and Edit
After the first draft, you have to cut anything that doesn’t add value to your blog. If it doesn’t further your goals for your blog, remove it. Read your draft as an audience member would. Is it engaging and informative? If not, revisit it and see what you can improve.
You should also check for any factual errors and grammatical mistakes to ensure the article is in prime shape. Typos and spelling errors can make you look careless and take away from your credibility.
6. Include Your Artwork And Publish
Visual content is essential for audience engagement, and that’s especially true when you’re writing about art. Therefore, make sure you add images – ideally original artwork from your portfolio – to each blog post. Make sure that the images and links are in sync with the article and are in a high-resolution format. Check out this article from Prima Materia institute for tips on building an art portfolio
Check out how art blog Juxtapoz does it:
Source: Juxtapoz
If you think the images need an explanation, don’t hesitate to add a short, descriptive caption.. Once you’ve added appropriate images, you can publish the post!
7. Promote your blog
Don’t forget to promote it on social media and keep an eye on the comments section, where you can drive more engagement with the audience. Give the article an SEO boost by getting the meta descriptions and title tags right.
If you have an email list or contacts of a few industry leaders, send out an email blast to announce your new post. Another great way to gain credibility is to include links to other high-quality sites that increase the value of your article and also helps you with search engines. I addition, submit your work to other art sites to expand your reader base.
Bottomline
An art blog can help boost your reputation as an artist and also help you expand your audience and attract prospective clients and customers. Whether you are starting a brand new blog or are looking to grow an existing one, these steps will help you improve your content and develop your audience.
Start each post by identifying your goal, and then write the first draft keeping your intended audience in mind. Edit all the information that is dragging the piece down and add your artwork. Channel your inner Georgia O’ Keefe and get started on your blog today!
