Facebook boasts over 2 billion daily users, making it a useful marketing tool for most marketers who desire to reach a wider audience, boost sales, and resolve customer problems. But despite this, Facebook has its limits. You can’t pause campaigns that are not working or even retarget leads. Such limitations can be a major stumbling block to the growth and success of your business. If you are looking for a Facebook advertising tool that will help you launch campaigns to improve your ROI, drive traffic to your blog or Facebook page to save time and money, here are the best Facebook advertising tools you can use in 2022.
1. Facebook ads manager
Before we even get into any other tools, we have Facebook Ads Manager accessible to all marketers for free. Facebook Ads Manager helps you reach your targeted audience by giving you the features to create and manage targeted ads. Here is a snapshot of what you can do with the ads manager:
- Create new ad campaigns
- Review and edit your campaigns
- View real-time ad reporting for spotting trends
- Step-by-step guided ad creation process
- Quick creation and easily set up your campaigns
The biggest advantage of this tool is that it is simple to use and would help you reach your goal faster. Besides, you can create ads on both mobile and desktop. And then, all you need to do, is to take care of Facebook comment moderation!
2. Hootsuite Ads
Hootsuite is a big name in the social media marketing industry. While many recognize it as a social media marketing tool, you can also run social media campaigns through Hootsuite Ads. Creating ads using Hootsuite Ads is simple, quick, and you can test ads right after you are done. Besides, you can create several ads and maintain full control over everything, including collaborating with colleagues and sending ads for approval before publishing. Hootsuite Ads aims to streamline your ad creation process, providing you advanced management features, helping you define your goals, and improves your campaign results by targeting and retargeting the right audience for conversion. If you chose this tool, remember to use the analytics from your Facebook ads, leads, and conversion to know how your ads are doing. To use Hootsuite Ads, start by requesting a demo, and make the most of your advertising campaigns.
3. MobileMonkey
One thing you will realize is that a good number of Facebook users use Messenger. Users love the ability to chat with friends without leaving or using Facebook. Besides, it is mobile-friendly. And this makes it a great platform to build intimate relationships with customers. While other tools only let you create ads for Facebook, MobileMonkey provides you full Facebook Messenger ads support. The good part about Facebook Messenger Ads is that they deliver a 100% conversion rate. With MobileMonkey, you can build a list of Messenger subscribers, send drip campaigns, sponsored ads, and use the pre-built chat template or powerful chatbot analytics tool to power up your Messenger marketing activities and even sync with your Facebook Ads Manager Account. Let’s see what other things you can do with MobileMonkey to power up your chat marketing activities and even upgrade your Facebook Ads.
4. Pudding
The one tool that’s a must for any advertisement campaign. It brings your ad creative analysis game to a whole different level. By providing Pudding with the view access to your Facebook chanell you are opening a new door of ad manipulation. As it’s an AI based software it will automatically analyze all of your creatives like images, text and video ads. After that, it will provide you with suggestions and insights on how to make your ads better, predict creative fatigue, and help you optimize your ads.
5. LeadsBridge
LeadsBridge is an iPaaS automation solution that enables marketers and advertisers to enhance their omnichannel strategy and build their own interconnected marketing ecosystem.
LeadsBridge fulfills your integration needs, focusing on bridging gaps between top advertising platforms – Google, Facebook, LinkedIn, and TikTok – and main marketing platforms – CRM, email marketing software, autoresponder, and so much more. LeadsBridge is also equipped to develop tailor-made integrations based on your unique business needs.
The LeadsBridge platform is specifically designed for companies that want to streamline their advertising activities by integrating their marketing stack with Facebook & Instagram Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
With 380+ out-of-the-box integrations available, you can easily connect your favorite software with your advertising platforms, seamlessly synchronizing data for your marketing workflows.
LeadBridge offers a free plan, which includes 100 leads per month and one running bridge. You can then upgrade to paid plans to gain more features:
Pro: Starting with 3 bridges and 800 leads/mo for $22 a month, you get to pick the number of leads to sync and how many bridges you need and the price will adjust accordingly;
Business: This is a managed service, so the volume of leads and the number of bridges is customized to your specific needs and then priced out manually.
All plans are GDPR and CCPA fully compliant, keeping all customer data safe.
6. Qwaya
Another powerful tool for creating Facebook ads is Qwaya. It has several features and a user-friendly web interface to help you skyrocket your Facebook campaign and drive traffic to your Facebook page. So, what can you do with Qwaya, Facebook’s marketing partner?
- Set campaigns to run at specific periods.
- Pause ads and campaigns that don’t bring results to improve performance.
- Split test your ads.
- Auto-rotate ads to decide which should run.
- Schedule ads and even collaborate with team members.
- Free training sessions to bring you up to speed on what you should do.
These features make Qwaya a top-notch Facebook Advertising tool. The A/B testing helps you know which campaign performs best and where to spend your money and schedule for the best time to target your audience.
7. AdRoll
Retargeting and remarketing have become important ways to engage with customers who have shown an interest in your product. To do so efficiently, you need a tool. Unfortunately, Facebook isn’t designed for remarketing, but AdRoll is for such lead generation activities on Facebook. AdRoll’s biggest advantage is that it works across all devices, boosting your brand awareness across the Facebook universe. AdRoll AI is smart, ensuring that your retargeting campaigns on Facebook aren’t creepy and give you features to help you turn cart and browser abandoners into revenue.
8. Sendinblue
Sendinblue helps you leave a mark everywhere your customers are with retargeting ads. This makes finding customers to be simpler through running your Facebook ads campaigns by targeting a specific list of contacts or using a contact list to reach more people. Besides, you can add call-to-action (CTA) buttons to your ads and find new leads or customers. Finding new leads is as simple as setting your ad parameters, and the tool takes over-optimizing your campaigns for the best results. Sendinblue also provides you detailed reports for customizing campaign performance.
9. AdEspresso
The first thing that will make you fall in love with AdEspresso is its customizable dashboards you can use to select top-performing ads, metrics, and easy-to-understand analytics reports. Another factor is that it is straightforward with a short learning curve. You can also benefit from the ‘AdEspresso Academy’ to expand your knowledge on social media marketing and how the tool works. AdEspresso automates and manages the ad creation process, providing you features for analyzing, setting rules, and optimizing your campaigns. Besides, it also allows you to A/B test your campaigns for better results. As you run your campaign, the tool will monitor results and show you the winning ads, plus tips on improving your campaign performance. You will also easily enjoy its grid composer, reporting tool, and total control on post promotion.
10. Driftrock
Driftrock is another tool that helps improve your Facebook ads conversion. What you will love about Driftrock is its set of different tools, serving different purposes, but can be used together to automate and manage your Facebook ad campaigns. Driftrock works on four principles with Facebook advertising.
- Capture more leads
- Increase lead quality
- Effortless lead management
- Increase list conversion rate
These principles ensure that you can create ads quickly and easily, test different variations, use various signals to turn on and off campaigns to ensure that your campaigns bring in the required ROI. The most interesting part is that you can use it even for the most niche industries.
11. AdStage
AdStage’s primary aim is to ensure your Facebook advertising campaigns reach your intended goals: to drive better results while saving time and money. With AdStage, you can manage all your ads in one simple dashboard. AdStage’s real killer feature is “Automate” for setting rules on how your campaigns will work. With this feature, you can schedule ads, set alerts based on performance, remove or pause campaigns to reduce ad fatigue or align them to your budget. On their landing page, they have shared a glimpse of how their software has helped marketers achieve immeasurable results so that when you choose it, you are guaranteed better results.
12. InVideo
The other Facebook advertising tools only allow you to create text and photo ads, but what if you want to make video ads? Meet InVideo. Video ads are great at driving conversion and can generate higher engagement than images. InVideo offers a one-step solution for creating show-stopping Facebook video ads. InVideo eases the hectic process of creating video ads with a handcrafted template library that you can use to change animation, images, frames, and audio.
5 best practices for using Facebook advertising tools
Facebook advertising tools can indeed help you improve your ROI by marketing more effectively on Facebook. But to generate better results and improve ROI, you need to know how to make good use of these tools. Here’s how to do it right.
- Always take advantage of split testing. It doesn’t matter if your intuition tells you you have created the perfect campaign ad. A/B testing is the best way to know what works or doesn’t.
- Monitor your campaigns closely. Don’t just set things on autopilot and assume everything will go well.
- Give your campaigns some breathing space while watching out for your action rates, CPC, and ad fatigue.
- Follow the guidelines set by ad inventory sources (Facebook) to maximize your online exposure.
- Take advantage of the courses offered to learn alternative ways to make your ads generate better results.
Conclusion Creating targeted Facebook ads is not easy. Neither is managing them. Deciding what campaigns to include, the audience to target, images to use, how to perform the A/B test, and how to measure results is a painstaking process. Luckily, you do not need to run your Facebook campaigns manually. Automating your campaigns with the right tools will help you streamline your marketing process to focus on more important areas of your business, like your growth strategy. Using any of the discussed tools will help you scale your advertising campaigns and hook your audience while saving you money and time. About Author
Adela Belin is an independent content strategist and marketer with a love for the written word. Find her on Twitter and LinkedIn.
