E-commerce has proven that people buy throughout their emotions. They add stuff they don’t need to their shopping carts, they dream of the perfect house, the ideal body, the perfect outfit and more. Hence, they collect all the items they need to make it, the wonder of their new life, the transformation that comes with it, then they see the shopping cart and delete everything.
We are emotional beings, we buy what we need, but we also buy to feel better, to achieve something in the long term and more. Still, now that we are shopping online more than ever, and that it surely will be the new normal, we must translate that emotion into data that can help us, as entrepreneurs, sell more.
Accordingly to KPMG: “Advances in technology, logistics, payments and trust – coupled with increasing internet and mobile access and consumer demand for convenience – have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping – at every moment and everywhere”.
Product Management
If you sell something, you must know it’s full lifecycle, from its inception as an idea to the comments your customer can give you months and even years after it’s been delivered. Your eCommerce site must acknowledge every item and track its background and functionality, let you know how much is left on the inventory, describe it correctly and help you display it in a way that will be attractive to your customers.
Also Read: How to Start an Online T-Shirt Print Business
By exploiting the functionality of ecommerce management on your store, you can get insights of every product you sell and with all that data make decisions based on numbers and not just speculations.
Also Read: If you are selling on Amazon, you should check out this great post on Amazon Selling Tools by RepriceExpress.
Payment processor
Do not forget about such an essential component as connecting a reliable online payment service. A poorly optimized payment process can lower the conversion rate of your online store.
That is why the reliable payment processor must meet the following criteria:
- Safety;
- Provides a great user experience;
- Has no hidden fees;
- Provide the maximum number of payment methods;
- Covers all potential countries;
- Has a fast payment gateway integration.
User Experience
This is one of the essential aspects you must look out when making an eCommerce site. User experience makes the difference between making a lot of sales and scaring out potential customers instantly. Imagine your website is a physical store. With good User Experience (UX) it will look clean, people will know instinctively where to go to find what they’re looking for, how to see the price tags, where your product was made and more. If they want to, they will be able to “carry” their products and continue wandering through your store, and in any given moment (when they want it) they will be at the front desk ready to pay effortlessly.
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For a long time, internet users were accustomed to ugly websites and complicated transactions. Still, in the last few years, eCommerce websites have changed dramatically, so you must apply some of the old marketing tools. A lot of people may have the same eCommerce platform, but you must stand out from the rest and make your site more attractive and easy to navigate than all your competition.
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SEO
All the SEO eCommerce platforms such as Pixpa, BigCommerce or Magento let you use some Search Engine Optimization tools, but it’s up to you to use them, learn everything and customize your site to always appear as the first option for people searching something you sell.
That doesn’t mean you’re alone, but that you can achieve all your goals if you are methodic while upgrading your SEO. It’s not only using keywords and investing on Google and Social Media, now you must learn how to use analytics and if you want it, add external tools to upgrade your SEO campaigns and build a better strategy to reach new clients.
Getting to know your audience is critical. With these tools and developing an eye for data, you can translate all that information into emotional cues that will let you know the mood, desires and necessities of your customers.
Also Checkout: 5 Marketing Strategies with Engaging Solutions for Brands
Conclusion:
The future is now, digital commerce was a reality, but now it is a necessity for anyone who wants to succeed in the analogue and digital world, so be sure to upgrade your e-commerce platform and start selling in a friendlier and better way.
