You have a business, quality products or services, and your prospective buyers are out there in the world. To be honest, you may have potential customers in every part of the country and even worldwide. You feel positive and kick-start your SEO campaign but the results are far from impressive. Your website has no technical problems, includes the best content as well as relevant backlinks. Yet, your SEO strategies are backfiring and your website is not showing in the SERPs. Now, why is this happening? Well, you are competing with big brands and a very competitive market. Your business still has not gained the authority or customer trust to occupy the top spot in the SERPs. It is as simple as that.
The question is whether you can beat the big brands in competition as far as SEO is concerned. Yes, you can but you need a foolproof strategy and implement the same in the right way.
According to an article published on Forbes, when it comes to SEO, technology is evolving continuously and you need to leverage the same. They are voice search, mobile technology, and things like that.
You should pick a battle with big brands that you have the potential to win, which requires preparation and strategy. How do you do it? Here are some of the top tips to help you in this regard:
Use your strengths
As a small business, you might not have a huge budget or a large team consisting of digital marketing experts, yet you have certain advantages. These include:
Pace: Your business is fast as well as flexible unlike big brands and therefore, you do not need to get your strategies approved by layers of management. If you have a great SEO plan, you can implement the same the next day.
Dare: Your business does not need legal approval for each campaign you run. You could make the most out of daring campaigns unlike MNCs.
Determination: If you have the grit, you can beat big brands in SEO because the big shots in the industry are in a comfortable position. When your business is small, you have much to gain and little to lose.
Look past the local market
When it comes to the markets, where giant businesses do not have a powerful presence, you can beat them there, as it is level playing ground.
First, start by building a business case to give a good reason for intruding specific markets, however, as a small business; you can undergo this course 10 times quicker than huge brands. It also implies that you can exit the market, if necessary, fast.
You should look for markets that you can enter where the big brands do not have much presence. You can always experiment. If you see there are possibilities, invest in SEO campaigns and derive maximum benefits right from there.
There are numerous benefits of entering these markets including less competition, outstanding growth, grow without being noticed as the big brands are busy to capture a bigger market, and you can lead in this market later when you have gained sufficient authority and drive. If you have any questions as to how to penetrate specific market segments with less competition, you can consult with the experts from Social Market Way.
Then, how do you look for low-competitive markets? Well, traditional desk research will help you in achieving your goals. Use the data and reap the benefits.
Look for a prospective market using real data
When you’ve information about where your buyers like your products, leverage that data to your benefit. Study the analytics to figure out which of the market has a great potential to convert and find out whether your business can gain a greater share of that market. You need to squeeze some time out of your busy schedule and research. It will take time and not happen in a day or two.
For example, if you sell hiking equipment and see a market, where big brands do not have much presence there, you can penetrate that sector for selling your products. Again, you will need some research to figure out which type of hiking gear is in demand. You need to sell the best quality products so that you can make money in that market segment.
Look for topics to rank in markets having tough competition
Even if you are in a market that has stiff competition, you can look for topics that haven’t been explored by the big brands. You can target long-tail topics, which the brands can miss, as these are considered not worth pursuing by the big shots in the industry.
Make the most out of the tool Google Trends, which is quite useful. Keep a watch on the topics that are trending in your niche industry, and when you see an emerging trend, start creating content around that topic. Monitor how that content is performing and if you notice, the topic is gaining traction; create informative content and publish the same.
Creating local versions of similar content often works wonders in highly competitive market sectors. It will help you rank quickly in the SERPs, as the competition is less for such content. Therefore, you need to have the best topics for content that performs.
The content should be second-to-none if you want your website to occupy the top spot in Google’s search results. You not should only have interesting topics covered but also ensure that your content looks appealing. It will help in creating a high obstacle for entry when it comes to your competitors.
When you are competing with big brands, you can pick battles that you afford to win. You need to choose smartly, be it the market, products, content topics, and presentation. Know your strengths and identify the big brand’s weaknesses to boost your online visibility. It will help you gain traction and compete with the bigger players in markets where they have little presence. Try to rank for those topics that haven’t been covered by the big shots in the industry. Always look past your local market.
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