Instagram first started out as a social media platform to simply share your photos for fun. Nowadays, it has evolved into an online gold mine for discovering the latest news and top trends.
For those in the arts industry, it’s a great way to find and link up with the most promising photographers and creatives. Due to its increasing popularity, however, quality Instagram accounts have become one in a million.
If you work in the fashion industry and want to stand out from the sea of creatives, properly styling your photos is key. Creating an engaging post entails more than snapping a shot and uploading it, as you’ll need to direct models, select garments, and find appropriate backdrops. So before you begin crafting your Instagram caption, take note of these styling tricks that can help you get the exposure you need.
1. Follow the Rule of Thirds
This tried-and-tested technique of aligning your subject and all the other elements will make your fashion posts more visually pleasing, thanks to the visual balance it brings. Plus, it’s a great way to make sure that your model and the clothes are the center of attention. Note that this golden rule of composition isn’t limited to symmetrical shots. If you prefer placing your subject on the side of your frame, following the rule of thirds will prevent your image from looking disproportioned. Try to gauge from your own shot to see what fits best.
2. Stick to a Color Palette
Colors play an important role in styling your fashion photos, as you’ll want to showcase the clothes in the best light. Let’s say you’re working with a light pastel piece, such as this soft cerulean coat from Soia & Kyo, then it’s best to pair it with other items that complement its hue. Not only will you avoid a clash of colors, but you’ll also stick to a color palette that ensures cohesion for your Instagram pictures. Moreover, you get to establish a distinct aesthetic for your photos, which can help build your target audience.
3. Plan Your Outfits
If you’re a photographer collaborating with a model, the right outfit can make your job 10 times easier. The sophisticated dresses on Woman Within are perfect for photoshoots, as the lightweight fabrics allow for free-flowing movement. Aside from being flattering on all body types, the silhouette of their maxi and midi dresses provide an effortless elegance, which will work well for idyllic outdoor photos or glamorous shots. When it comes to choosing clothes, first check if your model feels comfortable in them. They should be able to pose with ease, thus putting you one step closer to your dream shot.
4. Use Natural Lighting
Lighting can either make or break your images. Too much exposure can cause the elements to disappear in the highlights. On the other hand, too little exposure can cause them to fade in the shadows. So what’s your best bet? Go for natural lighting as it provides a boost of vibrant color for eye-catching Instagram content. Natural light is also lovely for shooting jewelry, like these dainty gold necklaces from Missoma, since it won’t cause harsh reflections from flash or indoor light. And try to shoot during ‘golden hour’ — either the first hour before sunrise or the last hour before sunset — for a prime backdrop.
5. Make it Meaningful
Gaining followers is the first step, but the next move is to keep them engaged. Since you’ll be competing with other photographers or creatives for the attention of users and even potential clients, steer clear of the usual Instagram photo formula of just using a plain white background or brick walls. Instead, try incorporating a theme or telling a story whenever you shoot your photographs. Don’t forget to think outside the box, because this is a chance to showcase your creativity.
Need more inspiration for your photos? Check out some of these top fashion photographers!
Otherwise known as The Sartorialist, Scott Schuman created a name for himself in the industry, all thanks to his striking photos of fashionistas he spotted on the street. Although he started with a blog back in 2005, his work remains important in the Instagram era. With over a million followers, Schuman knows how to shoot the right people at the right time, and in the right place.
Sebastian Kim began his career as an assistant to the prolific fashion photographer, Richard Avedon. Now, he has shot for major publications like Harper’s Bazaar, Vogue, and Elle. Kim is known for his chic photographs that focus on lighting, composition, and the human form.
What sets Cass Blackbird apart is her captivating storytelling technique in her photography style. Her elegant and sometimes even ethereal shots have made her a favorite in the fashion industry, as evident by her photos that can often be found on Vogue and Vanity Fair.
Breaking into the digital world of fashion photography might sound like a daunting task at first. But once you get the hang of these styling techniques, the spotlight will definitely shine on you and your work. At the end of the day, the most important rule is to have fun. Instagram is a great platform to make connections and meet clients!